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  • What is the budget?
  • How many total impressions will be sent to the buyer?
  • What is the agreed-upon discrepancy threshold?
    • Example: This could be ~10% greater than the number of impressions that will be purchased to allow the DSP to decision and pass on bidding on some of those impressions, allowing for a small discrepancy.
  • What are the accepted and expected ad sizes and format?


Info

Related Content:

Creating & Editing PMP or PMP-G Deals 

PMP-Guaranteed Implementation Guide for Publishers 

PMP-Guaranteed Best Practices for Buyers 


Publisher Responsibilities

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