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Info
This document provides information/instructions for using PubMatic's Blocklist Manager 2.0 Beta, which is only available to select customers. For instructions on the current Blocklist Manager in production, please refer to Blocking an Advertiser, Category or Domain

Publishers may be concerned about brand erosion when unwanted creatives display for their visitors. For example, obesity ads, adult ads, and competitor ads can violate a publisher's brand policies. PubMatic's Blocklist Manager prevents unwanted creatives from displaying to visitors by blocking an advertiser, the advertiser's category, domain URLs, and/or creative attributesBlocklist Manager provides a report of all blocked and available advertisers, advertiser's categories, and domain URLs, which can be updated at any time as needed. 

Warning
Blocklists apply to both open market and PMP Deals. If your PMP Deal is seeing low bid responses check to make sure you don’t have an advertiser or buyer blocked.

Editing a Blocklist

    1. Select Ad Quality | Blocklist from the main navigation menu.



      Note: 
    2.  = Full entity selected (e.g., all advertisers and domains within the category)
       = Partial entity selected (e.g., only some advertisers or domains within a category)

    3. Select whether you want the blocklist changes to apply to all sites or a particular site by clicking the Apply Blocklist To dropdown menu and select All Sites or a specific site. To locate a site, browse the list to make a selection or begin typing part of the URL and press Enter to begin the search. Continue typing more of the site name and press Enter to narrow the search results.

    4. Select whether you want to view by CategoryAdvertiser or Domain by selecting the View By drop-down menu and selecting an option.



    5. Enter the criteria of the site you're looking for in one or more Search boxes or browse through the list.



    6. For either Category or Advertiser, use the arrows Image Removednext to the entity you want to expand. Continue to use the arrows Image Removedfor each sub-level you want to expand. (Domains are displayed in a single list, so there is no need to navigate to another level.)


    7. Select the checkbox for each item you want to block or select the checkbox in a column heading to select all of the items in that column. 



      Info
      To block all domains within a category or advertiser, select the check-box at the highest level (i.e., the category or advertiser in the first column on the left).


    8. Choose Save Changes, then Yes to confirm your blocklist changes.

      Info
      Blocking can take up to 5-10 minutes to sync and be visible. 


Warning
Note: When you block a category or an advertiser, it may block a domain within it that is in another category or advertiser. 

Bulk Blocking/Unblocking

Modifications can be made to block/unblock categories, advertisers and domains in bulk using the Upload Blocklist or Upload Unblock List option.


Info

Blocking and unblocking must be done in separate uploads; they cannot be uploaded in the same file.

Upload Blocklist

Block sites and domains using Upload Blocklist.

  1. Click Upload Blocklist and select Upload Blocklist from the menu.



  2. Click the Download CSV Template link 



  3. Open the downloaded file and add sites and domains to be blocklisted.
  4. Save the changes to the CSV file and return to the Upload Block List window.
  5. Click Select File and locate the file to upload.
  6. Click Upload. 
  7. When the File is successfully uploaded confirmation appears at the top of the page, click Refresh.  Continue to click Refresh until the file has been processed. (You can also leave this window and return later.) If the file fails, click the Failed status in the Status column.  The reason for the failure will be listed for the sites/domains that failed. Fix the issue and try again.



    Info
    You will also receive an email confirming the success or failure of the upload.


  8. When successfully uploaded, click Cancel.


Upload Unblocklist

Unblock blocked sites and domains using the Upload Unblocklist.

  1. Click Upload Blocklist and select Upload Unblock List from the menu.



  2. Click the Download CSV Template link.



  3. Open the downloaded file and add sites and domains to be blocklisted.
  4. Save the changes to the CSV file and return to the Upload Unblock List window.
  5. Click Select File and locate the file to upload.
  6. Click Upload. 
  7. When the File is successfully uploaded confirmation appears at the top of the page, click Refresh.  Continue to click Refresh until the file has been processed. (You can also leave this window and return later.) If the file fails, click the Failed status in the Status column.  The reason for the failure will be listed for the sites/domains that failed. Fix the issue and try again.

    Info
    You will also receive an email confirming the success or failure of the upload.


  8. When successfully uploaded, click Cancel.

Downloading a Blocklist Report

  1. Click Download Blocklist and select Pub + all site-level blocklists.



  2. Click Generate New Blocklist.

    Info
    To access the last downloaded blocklist instead, click Download Blocklist for the date and time displayed.

    Notes:
    - Large blocklists can take up to one hour to generate.
    - Blocklists exceeding one million rows will be divided into multiple CSV files.
    - You may leave this window and check the status later by returning to the dialogue box.

  3. Click Refresh Status to get an update.



  4. When the report is complete, click Download Blocklist.