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Passing GDPR Parameters to DSPs

PubMatic passes GDPR-specific parameters to DSPs, as follows.:

Open RTB API

Two new GDPR parameters have been added to Open RTB JSON. The parameters differ slightly depending upon your version of Open RTB as follows.

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  • gdpr: Boolean value (0/1), indicates whether an impression requires GDPR compliance.
  • consent: String with an encoded/compressed consent object; for example, consent="3FDF299BE572". The consent object contains a list of vendors who have consent along with the purpose.

Passing GDPR

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parameters for Google

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Open Bidding

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publishers

Google Exchange Bidding (EB) follows Open Bidding follows a slightly different standard for GDPR parameters. PubMatic receives GDPR specific parameters from Google EB and passes them unchanged to DSPs.

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