The IAB Europe Transparency & Consent Framework (TCF) gives the publishing and advertising industries a common structure to communicate consumer consent, for the delivery of online advertising and content in compliance with the EU’s GDPR and ePrivacy Directive. On August 21, 2019, IAB Europe launched the second iteration of TCF.
Important milestone dates:
What do you need to do?
To learn more:
If you have questions or need more assistant, contact your Customer Success representative.
This document explains how the RTB platform implements the General Data Protection Regulation (GDPR) and how to enable the GDPR compliance for different partners.
For any support related to GDPR implementation in the RTB platform please contact the technical support team at PubMatic.