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PubMatic has taken measures to ensure our platform is brand-safe for publishers and buyers. To achieve this, we're employing the following Below is a summary of the quality control products and processes we employ.

Brand Safety Measures

  • Pre-Bid Blocking: IAS sends multiple brand-safety parameters along with fraud scores during pre-bid scanning or real-time pixel dropping
  • Active Blocklist Management: Add low-performing, cluttered sites to global supply side blocklist
  • Active Allowlist Management: Remove low-performing, cluttered sites above from allowlist
  • Contextual Targeting: Pass IAB contextual categories and page language in the bid request


  • PubMatic is #5 in Pixalate’s Global Seller Trust Index Report (March 2017)
  • PubMatic is #5 in Pixalate’s US Video Seller Trust Index Report (March 2017)

Solution Partners

PubMatic works with several inventory quality and viewability partners