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Creating sites and apps in PubMatic greatly enhances the granularity of your reporting for your account. Sites are often created for different areas of a website and must be created prior to creating the ad tags that will be applied.

To learn more about creating ad tags in PubMatic, refer to Creating Ad Tags in PubMatic and Account Setup Guide for Publishers (Sites & Ad Tags).

Creating Sites In PubMatic-v2.mp4