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Introduction

The Domain Report provides publishers with insight into their non-monetized inventory to better optimize traffic and improve performance. This report provides both overall passback impressions, paid impressions and revenue data for a publisher's sites and ad tags in PubMatic and can be downloaded for additional data, filtering and review.

The Domain Report provides:

  • Site ID (download only)Site
  • Ad Tag ID (download only)
  • Ad Tag
  • Domain (the whitelisted domains where the the ad request was sent)
  • Date
  • Passback Reason (reasons the impression was not monetized with PubMatic)

    See Passback Reasons below
  • Total Requests (total requests received by PubMatic)
  • Overall Passback Impressions (non-monetized impression count)
  • Paid Impressions (monetized impression count)
  • Revenue (publisher revenue)

Accessing Analytics Reports

The Domain Report one of PubMatic's standard reports. Select Analytics > Standard Reports in the Publisher UI and scroll to the Advanced section to locate the Domain Report. 

Passback Reasons

The following may appear as a passback reason in the report. Passback reasons are listed in the download file.

Passback ReasonDescription
Impression not passed backAll impressions were monetized by PubMatic
Passback due to kadpageurl/sitecode not found (for aggregator publishers)Impressions passed back due to Domain/URL not being sent in the request to PubMatic
Passback through auction (for aggregator publishers)Impression was passed back post auction as no valid bids were registered from the demand
Passback due to invalid web browser requestImpression was passed back as the request was not sent via a valid browser
Passback due to web bot request

Traffic originating from cloud services such as Amazon servers, Windows Azure Cloud or Google Cloud tend to be generated by automated programs trying to mine the web or scan content rather than humans browsing web content.

Please contact your Account Manager to provide the most recent list of blocked IPs.

Bot request pass blankImpression passback due to bot traffic
Passback due to kadpageurl present in global supply side Blocklist

Impression passed back due to URL (from where the request is generated) is in PubMatic's Global Block list.

Please contact your Account Manager to obtain a list of all domains on the Global PubMatic Blocklist and evaluate if any domains should be removed.

Passback due to pageurl present in global supply side Blocklist

Impression passed back due to URL (from where the request is generated) is in PubMatic's Global Block list.

Please contact your Account Manager to obtain a list of all domains on the Global PubMatic Blocklist and evaluate if any domains should be removed.


Passback due to refererurl present in global supply side Blocklist

Impression passed back due to URL (from where the request is generated) is in PubMatic's Global Block list.

Please contact your Account Manager to obtain a list of all domains on the Global PubMatic Blocklist and evaluate if any domains should be removed.


Passback due to IP range-based fraud

Impression blocked due to the request from a blocked IP address.

Please contact your Account Manager to provide the most recent list of blocked IPs.

Passback due to fraud impression check (WhiteOps)Impression passed back has a "failed" status in an inventory quality scan via WhiteOps.
Passback due to global geo blocklistBids blocked due to blocking business to and from countries and locations that have trade embargoes.
Passback due to publisher level geo blocklistBids blocked due to blocking business to and from countries and locations that have trade embargoes.
Ads.txt filter type chosen for publisher

Impression passed back due to an Ads.txt filter, the URL from where the impression is generated.

  • PubMatic will not allow an impression into an auction if there were no proper ads.txt entry for the domains.
Impression is GDPR and consent not given for PubMaticImpression passed back due to no consent received for impression subject to GDPR.

  



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