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Bulk Uploading Sites, Ad Tags and Domains

The Publisher UI provides the ability to upload sites, tags, and add whitelist domains in bulk. This can save time when setting up the details of an account in PubMatic.

To complete the setup process:

  1. Add sites to your account.
  2. Add domains to whitelist.
  3. Create ad tags.

Sites and Tags can also be added individually in the Publisher UI. For more information about setting up sites and tags individually in the Publisher UI, refer to the Account Setup Guide.

Bulk Upload Sites

Sites are often created for different areas of a website. For example, the home page and subpages for sports, news, entertainment, and more. A publisher will often want to have a unique ad tag for each slot on a page. If you have multiple properties, you may want to set a different site for each. 

Sites must be added to the PubMatic platform before creating associated ad tags.

  1. Select Inventory > Sites & Tags from the main navigation.
  2. Select Bulk Uploads > Upload Sites.


  3. Click Download Template.


  4. Open the downloaded file and complete the fields for each site:

    FieldDescription
    Site/App DomainThe URL must start with https:// or https:// and contain .com or the equivalent at the end
    Site/App IdentifierThis will appear in reporting
    Platformi.e., Web or Mobile web for sites
    Primary Vertical or Categoryi.e., IAB Category
    Secondary Vertical or CategoryOptional
    Monthly Ad ImpressionsExpected monthly ad impressions
    Privacy PolicyURL of privacy policy - optional
    Is Default SiteRefer to Default Sites & Ad Tags for more information
    API Setting Enabled  (Y/N)Always set to Yes (Y)
    COPPA CompliantY if the site is child-directed
    Is Secure SiteY if site is compatible with the HTTPS protocol
    Decision Manager TypeIMPORTANT: Set according to integration type: - Exchange Bidding (EB): None
    Index: Standard
    - Prebid: Standard
    Server-to-Server: None
    Transparent Ad Marketplace (TAM): None
  5. Save the file.
  6. Return to the Publisher UI Upload Sites window and click Choose File to locate the file.
  7. Click Upload.
  8. Click Refresh. The message  File updated successfully will appear in the upper-left corner. 
    If not successful, Failed Entries will appear. Click the Failed Entries button to view errors. If you continue to have entries that fail after fixing errors, please contact your Customer Success Manager for assistance.
  9. Continue to upload whitelisted domains using the instructions below for Bulk Upload Domains.

Bulk Upload Domains 

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Bulk Upload Ad Tags

Ad tags are associated with sites that have been added to the PubMatic platform. Typically, publishers create a separate ad tag for each as that will be displayed on a site.

Sites must be added to the PubMatic platform before creating associated ad tags.

  1. Select Inventory > Sites & Tags from the main navigation.
  2. Select Bulk Uploads > Upload Tags.


  3. Click Download Template.
  4. Open the downloaded file and complete the fields for each site.

    To view the options for each field, click  to download a file with all options.
  5. Return to the Publisher UI Upload Ad Tags window and click Choose File to locate the file.
  6. Click Upload.
  7. Click Refresh. The message  File updated successfully will appear in the upper-left corner. 
    If not successful, Failed Entries will appear. Click the Failed Entries button to view errors. If you continue to have entries that fail after fixing errors, please contact your Customer Success Manager for assistance.

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