PubMatic Analytics provides actionable data to make smarter business decisions. With both real-time and historical data and insights, you can keep on top of your account health and build strategies for maximizing your ROI. PubMatic Audience Management tools provide publishers and buyers granular control on their data, with three primary capabilities:
- Data Sharing and Pricing
- Data Targeting
- Real-time Reporting
Use the following documentation to use PubMatic's data and analytics APIs.