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Copy - Standard analytics reports

Standard reports are commonly-generated reports that have been already created in the system and which you do not have to recreate. Hover the mouse pointer over the information icon to view more detail about each report. Standard reports can be used as they are structured by default or click Edit while viewing a standard report to customize and save a custom report.

View standard reports

  1. Select Analytics | Standard Reports from the main navigation menu.
  2. Click a report to generate it and view its details. 

         

Standard Reports can be emailed and scheduled for automatic email delivery. Learn more in Emailing an Analytics Report and Scheduling an Analytics Report

Selecting Programmatic or Wrapper reporting mode

If you create a custom report from a standard report, you will have the option of modifying dimensions and metrics in either Programmatic or Wrapper Reporting Mode. PubMatic’s OpenWrap header bidding solution allows customers to "slice and dice" data the way you want it, while creating a custom report. This flexibility allows you to get a deep dive into the key metrics, such as latency, bid insights, timeout and monetization metrics, across different partners, profiles and integrations, aka, Client-side and server-side.

To customize a report for OpenWrap, be sure to select Wrapper Reporting Mode.

Standard report details

See How Countries are Reported in Analytics Reports for more information on country reporting.

Reporting results - "Other"

Note: The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.

DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue in a week
Ad Tag> $5 in spend in a week


Example:

Ad Tag DimensionRevenue per week
1$3
2$4
3$20
4$21
5$25

 the above would be reported as:

Ad Tag DimensionRevenue per week
3$20
4$21
5$25
Other$7


Analytics dimensions


















Report

Dimensions

Metrics

Time Interval

Default Graph

Dimension Value Filter

Top/Bottom Filter

Description

Basic Reports

Ad Size Performance

Ad Size > Date

Revenue

Paid

Impressions

eCPM

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes.

Ad Tag Insights

Site > Ad Tag > Date

Revenue

Paid

Impressions

eCPM

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes grouped by their sites.

Advertiser Category Insights

Category > Advertiser

Paid

Impressions

eCPM

Revenue

Avg. bid eCPM for Advertiser

Last 7 days

Pie

None

Top 25 by Revenue

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

Advertiser > Buyer

Paid

Impressions

eCPM

Revenue

Avg. bid eCPM for Advertiser

Last 7 days

Pie

None

Top 25 by Revenue

This report provides information about the performance of the advertisers and the buyers associated with them.

Advertiser Opportunity Insights

Advertiser > Channel

Paid Impressions

eCPM

Revenue

Non-zero bids received

Total lost bids for Advertiser

Bid win rate for Advertiser

Avg. bid eCPM for Advertiser

Lost Bids (Floor)

Lost Bids (Auction)

Lost Bid (Blocklist)

Last 30 days

Bar

None

Top 25 by Total lost bids for Advertiser

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Buyer Insights

Buyer > DSP > Advertiser

Revenue

Paid Impressions

eCPM

Bid Rate (%) for DSP

Bid win rate for DSP

Bid win rate for Buyer

Bid win rate for Advertiser

Non-zero bids received

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

Channel Breakdown

Channel > Site > Date

Revenue

Paid Impressions

eCPM

Last 30 days

Bar

None

Top 10 by Revenue

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Revenue Report

Date

Revenue

Paid Impressions

eCPM

Last 30 days

Line

None

Top 50 by Revenue

This report provides information about the performance of your inventory on a daily basis.

Deal Summary

Deal ID > Date

Revenue

Paid Impressions

eCPM

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the daily performance of your Marketplace Deals.

Deal Video Error Insights






Deal Video Insights 






Demand Insights - Ad Network






Demand Insights - DSP






Demand Sources






Desktop-Mobile Breakdown

Platform > Date

Paid Impressions

eCPM

Revenue

Last 30 days

Pie

None

Top 10 by Revenue

This report provides information about the daily performance of your inventory monetized through various platforms.

Detailed Lost Bids Report

DSP > Advertiser

Paid Impressions

eCPM, Revenue

Total bids requests for DSP

Total lost bids for DSP

Total lost bids for Advertiser

Bid Rate (%) for DSP

Bid win rate for DSP

Bid win rate for Buyer

Bid win rate for Advertiser

Last 30 days

Bar

None

Top 25 by Lost Bids

This report provides information about the impact of the bids from DSPs which lost in the auction.

Detailed PMP Report

Buyer > Deal > Advertiser

Paid Impressions

eCPM

Revenue

Non-zero bid responses

Total lost bids for Buyer

Total lost bids for Advertiser

Bid win rate for Buyer

Bid win rate for Advertiser

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the performance of the Marketplace Deals on the basis of buyers and advertisers.

Domain Viewability Report






DSP Insights Report






DSP Performance Report

DSP > Date

Paid Impressions, eCPM, Revenue, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Bid Rate (%) for DSP, Bid win rate for DSP, Avg. bid eCPM for DSP, Lost Bids (Floor)

Last 30 days

Bar

None

Top 25 by Paid Impressions

This report provides information about the daily performance of the DSPs.

Geography Report

Country > Date

Revenue, Paid Impressions, eCPM

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the distribution of your monetization across various geographical locations.

Legacy Viewability Report






Lost Opportunity Insights Report






Platform Insights (Mobile)






Section Insights

Section > Date

Revenue, Paid Impressions, eCPM

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the performance of your inventory on the basis of site sections.

Site Performance Report

Site > Date

Revenue, Paid Impressions, eCPM

Last 30 days

Bar

None

Top 25 by Revenue

This report provides information about the daily performance of your sites.

Today's Revenue Report

Site > Hour

Revenue, Paid Impressions, eCPM

Today

Line

None

Top 25 by Revenue

This report provides information about current day's performance of your sites on an hourly basis.

Top 100 advertisers by Revenue Report






Top Advertisers Report






Video Error Insights






Video Insights






Video-Banner Breakdown

Ad Format > Date

Revenue, Paid Impressions, eCPM

Last 30 days

Pie

None

Top 10 by Revenue

This report provides information about the distribution of your inventory across banner and video ad tags.

Viewability Report






Wrapper Bid Activity Report






Wrapper Latency Report






Wrapper Revenue Report






Wrapper S2S Report






















Ad Size Report

Ad Size > Date

Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the daily performance of the ad sizes.

Ad Size Report

Ad Size > Date

Spend, Paid Impressions, eCPM

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the daily performance of the ad sizes.

Advertiser Category Insights

Category > Advertiser

Spend, Paid Impressions, eCPM

Last 7 days

Pie

None

Top 25 by Spend

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

Advertiser

Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

Last 7 days

Pie

None

Top 25 by Spend

This report provides information about the performance of the advertisers.

Advertiser Insights

Advertiser

Spend, Paid Impressions, eCPM

Last 7 days

Pie

None

Top 25 by Spend

This report provides information about the performance of the advertisers.

Advertiser Opportunity Insights

Advertiser > Channel

Paid Impressions, eCPM, Spend, Total lost bids for Buyer, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag), Bid loss rate for Buyer

Last 7 days

Bar

None

Top 25 by Total lost bids for Buyer

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Advertiser Opportunity Insights

Advertiser > Channel

Paid Impressions, eCPM, Spend, Total bid responses, Bid Rate (%) for DSP, Bid loss rate for DSP, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag)

Last 7 days

Bar

None

Top 25 by Lost Bids (Auction)

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Channel Breakdown

Channel > Date

Spend, Paid Impressions, eCPM

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Spend Report

Date

Spend, Paid Impressions, eCPM

Last 7 days

Line

None

Top 25 by Spend

This report provides information about the performance of your budget on a daily basis.

Deal Summary

Deal > Date

Spend, Paid Impressions, eCPM

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the daily performance of your Marketplace Deals.

Desktop-Mobile Breakdown

Platform > Date

Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

Last 7 days

Pie

None

Top 25 by Spend

This report provides information about the daily performance of the impressions monetized through various platforms.

Desktop-Mobile Breakdown

Platform > Date

Spend, Paid Impressions, eCPM

Last 7 days

Pie

None

Top 25 by Spend

This report provides information about the daily performance of the impressions monetized through various platforms.

Detailed Lost Bids Report

Publisher > Site

Paid Impressions, eCPM, Spend, Total lost bids for Buyer, Bid loss rate for Buyer, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag)

Last 7 days

Bar

None

Top 25 by Total lost bids for Buyer

This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

Detailed Lost Bids Report

Publisher > Site

Paid Impressions, eCPM, Spend, Non-zero bid responses, Non-zero bids received, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag), Total lost bids for DSP

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

DSP Spend Report

DSP > Date

Spend, Paid Impressions, eCPM

Last 30 days

Line

None

Top 25 by Spend

This report provides information about the daily performance of the DSPs.

Detailed PMP Report

Deal > Advertiser

Paid Impressions, eCPM, Spend, Non-zero bids received, Total lost bids for Buyer, Bid Rate (%) for Buyer, Bid win rate for Buyer

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

Detailed PMP Report

Deal > Advertiser

Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Bid win rate for Advertiser

Last 7 days

Bar

None

Top 10 by Spend

This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

Publisher Performance Report

Publisher > Site > Date

Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the daily performance of the publishers and their sites.

Publisher Performance Report

Publisher > Site > Date

Spend, Paid Impressions, eCPM

Last 7 days

Bar

None

Top 25 by Spend

This report provides information about the daily performance of the publishers and their sites.

Today's Revenue Report

Hour

Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

Today

Line

None

Bottom 100 by Hour

This report provides information about current day's performance of the impressions on an hourly basis.

Today's Revenue Report

Hour

Spend, Paid Impressions, eCPM

Today

Line

None

Bottom 25 by Hour

This report provides information about current day's performance of the impressions on an hourly basis.

Advanced Reports

Report

Dimensions

Metrics

Time Interval

Default Graph

Dimension Value Filter

Top/Bottom Filter

Description

Top Advertiser PMP Opportunities

Advertiser > Buyer

Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid (Block-list)

Last 7 days

Bar

Channel: PMP

Top 25 by Non-zero bids received

This report provides information about the opportunities for proposing Marketplace Deals with various advertisers and buyers associated with them.

Top Buyer PMP Opportunities

Buyer > Advertiser

Paid Impressions, eCPM, Revenue, Non-zero bid responses, Non-zero bids received, Total lost bids for Buyer, Total lost bids for Advertiser, Avg. bid eCPM for Buyer, Avg. bid eCPM for Advertiser

Last 7 days

Pie

Channel: PMP

Top 25 by Non-zero bids received

This report provides information about the opportunities for proposing Marketplace Deals with various buyers and advertisers associated with them.

PMP Dropped Advertiser Revenue

Advertisers

Revenue, Paid Impressions, eCPM

Last 7 days over 7 days

Bar

Channel:PMP

Top 25 by -ive Change in Revenue over previous period

This report provides information about the loss in the Marketplace Deals' revenue from advertisers.

PMP Dropped Buyer Revenue

Buyer

Revenue, Paid Impressions, eCPM

Last 7 days over 7 days

Bar

Channel:PMP

Top 25 by -ive Change in Revenue over previous period

This report provides information about the loss in the Marketplace Deals' revenue from buyers.

Top Misconfigured Deals

Deal ID

Paid Impressions, eCPM, Revenue, Bid Rate (%) for DSP

Yesterday

Bar

Bid Rate (%) for DSP < 80

Bottom 25 by Bid Rate (%) for DSP

This report provides information about the Marketplace Deals which have low bid rates.

Top Underbidding Deals

Deal ID

Paid Impressions, eCPM, Revenue, Bid win rate for DSP

Yesterday

Line

Bid win rate for DSP < 50

Bottom 25 by Bid win rate for DSP

This report provides information about the Marketplace Deals which have low win rates.

Platform-Channel Insights

Platform > Channel

Spend, Paid Impressions, eCPM

Last 7 days

Pie

None

Top 10 by Spend

This report provides information about the monetization of the impressions across multiple platforms and channels.

Top Lost Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

Last 7 days

Bar

Channel: PMP

Top 25 by Non-zero bids received

This report provides information about the bids which did not win impressions on publishers and their sites.

Top Misconfigured Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid Rate (%) for DSP

Yesterday

Bar

Bid Rate (%) for DSP < 80

Bottom 25 by Bid Rate (%) for DSP

This report provides information about the Marketplace Deals which have low bid rates.

Top Publisher PMP Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

Last 7 days

Bar

Channel: PMP

Top 25 by Spend

This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

Top Underbidding Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid win rate for DSP

Yesterday

Bar

Bid win rate for DSP < 50

Bottom 25 by Bid win rate for DSP

This report provides information about the Marketplace Deals which have low win rates.

Top Lost Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

Last 7 days

Bar

Channel: Open Exchange

Bottom 25 by Bid win rate for Buyer

This report provides information about the bids which did not win impressions on publishers and their sites.

Top Misconfigured Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid Rate (%) for Buyer

Yesterday

Bar

Bid Rate (%) for Buyer < 80

Bottom 25 by Bid Rate (%) for Buyer

This report provides information about the Marketplace Deals which have low bid rates.

Top Publisher PMP Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

Last 7 days

Bar

Channel: Open Exchange

Top 25 by Non-zero bids received

This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

Top Underbidding Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid win rate for Buyer

Yesterday

Bar

Bid win rate < 50

Bottom 25 by Bid win rate

This report provides information about the Marketplace Deals which have low win rates.




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