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Copy - Standard analytics reports

Standard reports are common reports that have been already created in the system to save users the effort of recreating it. Standard reports can be used as they are structured by default or click Edit while viewing a standard report to customize and save a custom report.

Overview of the UI

From the main navigation menu, select Analytics > Standard Reports. This takes you to the Reports listing page: Theme Press


Description of UI elements

Search for reports. Be sure to select the All tab so you're searching all report types.  

View reports by type:

All: Displays all Basic and Advanced reports.

Basic: Reports related to general revenue insights.

Advanced: Reports that provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Custom: Reports created by you

Filter report type by Scheduled. When this box is checked only the reports you've scheduled to be emailed will display. For more information, see Copy - Standard analytics reports.

Select this button to create a custom report. All reports you create and save will appear on in the Custom tab. For more information, see Custom Analytics Reports

The action menu in this column allows you to create or edit a schedule. For more information, see Copy - Standard analytics reports.

This column displays whether a report is Basic, Advanced, or Custom. It will also indicate if a report has been scheduled. A red exclamation point will appear if a scheduled report will expire soon. Hover over the red circle to renew the schedule(s). For more information, see Copy - Standard analytics reports.

Scheduling reports

Standard Reports can be emailed and/or scheduled for automatic email delivery. See Emailing an Analytics Report and Scheduling an Analytics Report for details

Selecting Programmatic or Wrapper reporting mode

If you create a custom report from a standard report, you will have the option of modifying dimensions and metrics in either Programmatic or Wrapper Reporting Mode. PubMatic’s OpenWrap header bidding solution allows customers to "slice and dice" data the way you want it, while creating a custom report. This flexibility allows you to get a deep dive into the key metrics, such as latency, bid insights, timeout and monetization metrics, across different partners, profiles and integrations, aka, Client-side and server-side.

To customize a report for OpenWrap, be sure to select Wrapper Reporting Mode.

Standard report details

See How Countries are Reported in Analytics Reports for more information on country reporting.

Reporting results - "Other"

Note: The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.

DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue in a week
Ad Tag> $5 in spend in a week

For example:

Ad Tag DimensionRevenue per week
1$3
2$4
3$20
4$21
5$25

 the above would be reported as:

Ad Tag DimensionRevenue per week
3$20
4$21
5$25
Other$7

Basic reports

Basic reports provide insights related to general revenue. This table provides details about 

Report

Dimensions

Metrics

Time Interval &
Top/bottom filter

Description

Ad Size Performance

  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes.

Ad Tag Insights

  • Site
  • Ad Tag
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes grouped by their sites.

Advertiser Category Insights

  • Category
  • Advertiser
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

  • Advertiser
  • Buyer
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertisers and the buyers associated with them.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Avg. bid eCPM for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist)

Last 30 days

Top 25 by Total lost bids for Advertiser

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Buyer Insights

  • Buyer
  • DSP
  • Advertiser
  • Revenue
  • Paid Impressions
  • eCPM
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Non-zero bids received

Last 30 days

Top 25 by Revenue

This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

Channel Breakdown

  • Channel
  • Site
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 10 by Revenue

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Revenue Report

Date

  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 50 by Revenue

This report provides information about the performance of your inventory on a daily basis.

Deal Summary

  • Deal ID
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of your Marketplace Deals.

Deal Video Error InsightsDate
Last 7 daysVideo Error insights for deals.
Deal Video Insights 


Video Quartile Insights for deals.
Demand Insights - Ad Network


Insights about total impressions consumed by network channel.
Demand Insights - DSP


Insights about total impressions consumed by DSP channel.
Demand Sources


Top Demand Sources by DSPs.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Paid Impressions
  • eCPM
  • Revenue

Last 30 days

Top 10 by Revenue

Analyze platform performance by date.

Detailed Lost Bids Report

  • DSP
  • Advertiser
  • Paid Impressions
  • eCPM, Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

Analyze lost bids from DSPs for each advertiser.

Detailed PMP Report

  • Buyer
  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

View PMP publisher bidding activity by deal and advertiser.

Domain Viewability Report


Sampled domain level measurability and viewability scores for your banner and video inventory.
DSP Insights Report


DSP revenue by Site and Ad Tag over the past 7 days.

DSP Performance Report

  • DSP
  • Date
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Avg. bid eCPM for DSP
  • Lost Bids (Floor)

Last 30 days

Top 25 by Paid Impressions

Analyze DSP performance by date.

Geography Report

  • Country
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

View inventory performance by country and date.

Legacy Viewability Report


Legacy Viewability report.
Lost Opportunity Insights Report


Lost Bids by category for Advertisers over the past 7 days.
Platform Insights (Mobile)


Mobile Insights by Device and OS.

Section Insights

  • Section
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

View section performance by date.

Site Performance Report

  • Site
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

View site performance by date.

Today's Revenue Report

  • Site
  • Hour
  • Revenue
  • Paid Impressions
  • eCPM

Today

Top 25 by Revenue

View hourly inventory performance by current date.

Top 100 advertisers by Revenue Report


Top 100 advertisers by revenue over the past 7 days.
Top Advertisers Report


Top Advertisers by Revenue.
Video Error Insights


Video Error Insights. 
Video Insights


Video Insights.

Video-Banner Breakdown

  • Ad Format
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 10 by Revenue

Analyze video and banner performance by date.

Viewability Report


Sampled measurability and viewability scores for your banner and video inventory.
Wrapper Bid Activity Report


Wrapper Bid Activity Report.
Wrapper Latency Report


Wrapper Latency Report.
Wrapper Revenue Report


Wrapper Revenue Report.
Wrapper S2S Report


Wrapper S2S Report.










Ad Size Report

  • Ad Size
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the ad sizes.

Ad Size Report

  • Ad Size
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the ad sizes.

Advertiser Category Insights

  • Category
  • Advertiser
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

Advertiser

  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the performance of the advertisers.

Advertiser Insights

Advertiser

  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the performance of the advertisers.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM, Spend
  • Total lost bids for Buyer
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)
  • Bid loss rate for Buyer

Last 7 days

Top 25 by Total lost bids for Buyer

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM, Spend
  • Total bid responses
  • Bid Rate (%) for DSP
  • Bid loss rate for DSP
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)

Last 7 days

Top 25 by Lost Bids (Auction)

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Channel Breakdown

  • Channel
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Spend Report

Date

  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the performance of your budget on a daily basis.

Deal Summary

  • Deal
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of your Marketplace Deals.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the impressions monetized through various platforms.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the impressions monetized through various platforms.

Detailed Lost Bids Report

  • Publisher
  • Site
  • Paid Impressions
  • eCPM
  • Spend
  • Total lost bids for Buyer
  • Bid loss rate for Buyer
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)

Last 7 days

Top 25 by Total lost bids for Buyer

This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

Detailed Lost Bids Report

  • Publisher
  • Site
  • Paid Impressions
  • eCPM
  • Spend
  • Non-zero bid responses
  • Non-zero bids received
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)
  • Total lost bids for DSP

Last 7 days

Top 25 by Spend

This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

DSP Spend Report

  • DSP
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Spend

This report provides information about the daily performance of the DSPs.

Detailed PMP Report

  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Spend
  • Non-zero bids received
  • Total lost bids for Buyer
  • Bid Rate (%) for Buyer
  • Bid win rate for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

Detailed PMP Report

  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Spend
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Total lost bids for DSP
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Advertiser

Last 7 days

Top 10 by Spend

This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

Publisher Performance Report

  • Publisher
  • Site
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the publishers and their sites.

Publisher Performance Report

  • Publisher
  • Site
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the publishers and their sites.

Today's Revenue Report

Hour

  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Today

Bottom 100 by Hour

This report provides information about current day's performance of the impressions on an hourly basis.

Today's Revenue Report

Hour

  • Spend
  • Paid Impressions
  • eCPM

Today

Bottom 25 by Hour

This report provides information about current day's performance of the impressions on an hourly basis.

Advanced reports

Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Report name

Dimensions

Metrics

Time interval

Dimension Value Filter

Top/Bottom Filter

Description

Top Advertiser PMP Opportunities

Advertiser > Buyer

Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid (Block-list)

Last 7 days

Channel: PMP

Top 25 by Non-zero bids received

This report provides information about the opportunities for proposing Marketplace Deals with various advertisers and buyers associated with them.

Top Buyer PMP Opportunities

Buyer > Advertiser

Paid Impressions, eCPM, Revenue, Non-zero bid responses, Non-zero bids received, Total lost bids for Buyer, Total lost bids for Advertiser, Avg. bid eCPM for Buyer, Avg. bid eCPM for Advertiser

Last 7 days

Channel: PMP

Top 25 by Non-zero bids received

This report provides information about the opportunities for proposing Marketplace Deals with various buyers and advertisers associated with them.

PMP Dropped Advertiser Revenue

Advertisers

Revenue, Paid Impressions, eCPM

Last 7 days over 7 days

Channel:PMP

Top 25 by -ive Change in Revenue over previous period

This report provides information about the loss in the Marketplace Deals' revenue from advertisers.

PMP Dropped Buyer Revenue

Buyer

Revenue, Paid Impressions, eCPM

Last 7 days over 7 days

Channel:PMP

Top 25 by -ive Change in Revenue over previous period

This report provides information about the loss in the Marketplace Deals' revenue from buyers.

Top Misconfigured Deals

Deal ID

Paid Impressions, eCPM, Revenue, Bid Rate (%) for DSP

Yesterday

Bid Rate (%) for DSP < 80

Bottom 25 by Bid Rate (%) for DSP

This report provides information about the Marketplace Deals which have low bid rates.

Top Underbidding Deals

Deal ID

Paid Impressions, eCPM, Revenue, Bid win rate for DSP

Yesterday

Bid win rate for DSP < 50

Bottom 25 by Bid win rate for DSP

This report provides information about the Marketplace Deals which have low win rates.

Platform-Channel Insights

Platform > Channel

Spend, Paid Impressions, eCPM

Last 7 days

None

Top 10 by Spend

This report provides information about the monetization of the impressions across multiple platforms and channels.

Top Lost Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

Last 7 days

Channel: PMP

Top 25 by Non-zero bids received

This report provides information about the bids which did not win impressions on publishers and their sites.

Top Misconfigured Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid Rate (%) for DSP

Yesterday

Bid Rate (%) for DSP < 80

Bottom 25 by Bid Rate (%) for DSP

This report provides information about the Marketplace Deals which have low bid rates.

Top Publisher PMP Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

Last 7 days

Channel: PMP

Top 25 by Spend

This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

Top Underbidding Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid win rate for DSP

Yesterday

Bid win rate for DSP < 50

Bottom 25 by Bid win rate for DSP

This report provides information about the Marketplace Deals which have low win rates.

Top Lost Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

Last 7 days

Channel: Open Exchange

Bottom 25 by Bid win rate for Buyer

This report provides information about the bids which did not win impressions on publishers and their sites.

Top Misconfigured Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid Rate (%) for Buyer

Yesterday

Bid Rate (%) for Buyer < 80

Bottom 25 by Bid Rate (%) for Buyer

This report provides information about the Marketplace Deals which have low bid rates.

Top Publisher PMP Opportunities

Publisher > Site

Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

Last 7 days

Channel: Open Exchange

Top 25 by Non-zero bids received

This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

Top Underbidding Deals

Deal ID

Paid Impressions, eCPM, Spend, Bid win rate for Buyer

Yesterday

Bid win rate < 50

Bottom 25 by Bid win rate

This report provides information about the Marketplace Deals which have low win rates.

⇧ Top

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