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Copy - Existing analytics reports

Existing reports are commonly-used analytics reports that we've created and saved in the PubMatic UI for easy access. A standard report can be used as it is or edited and customized to fit your reporting needs.

Overview of the UI

To get to the Reports listing page from the main navigation menu, select Analytics > Existing Reports


Search for reports using keywords or an entire report name. Be sure to select the All tab so you're searching all report types.  

View reports by type:

All: Displays all Basic and Advanced reports.

Basic: Reports related to general revenue insights.

Advanced: Reports that provide insights into both high-performing areas and problem areas. Advanced reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Custom: Reports created by you. A custom report is not viewable by anyone but you, unless you share the report.

Filter reports type by Scheduled. When this box is checked, only the reports you've scheduled will display.

Create a new custom report. Reports you create and save will appear on in the Custom tab. 

The action menu in this column allows you to create or edit a schedule

This column displays whether a report is Basic, Advanced, or Custom. It also indicate if a report has been scheduled. A red exclamation point will appear if a scheduled report will expire soon. Hover over the exclamation point to renew the schedule.

Viewing reports

Basic reports provide insights into general revenue insights.

    1. To view a report, navigate to Analytics > Standard Reports > and select the report type tab (All, Basic, Advanced, Custom).
    2. Select the report you want to view. The report will take a bit to generate.

Use the Find box to search for a report.

  1. You have a few options now:

    • Customize the report by selecting/deselecting dimensions in the View drop-down list.
    • Change the view by metric in the drop-down menu.
    • Change the Chart type.
    • Save the report. Saved reports appear in the Custom tab in your Reports listing page. The report will update with current data each time you open it. For more information, see Custom analytics reports.
    • Download the report. Select the format type from the drop-down list.

Scheduling reports

Standard Reports can be emailed and/or scheduled for automatic email delivery. See Emailing an analytics report  and  Scheduling an analytics report for details

How countries are reported

See How countries are reported for more information on country reporting.

Dimensions reported as "Other"

The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.

DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue in a week
Ad Tag> $5 in spend in a week

For example:

Ad Tag DimensionRevenue per week
1$3
2$4
3$20
4$21
5$25

 The above would be reported as:

Ad Tag DimensionRevenue per week
Other$7
3$20
4$21
5$25

Basic report descriptions

Basic reports provide insights related to general revenue. This table provides details about the report structure.

Report nameDimensionsMetricsTime intervalDescription
Ad Size Performance
  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes.

Ad Tag Insights

  • Site
  • Ad Tag
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes grouped by their sites.

Advertiser Category Insights

  • Category
  • Advertiser
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

  • Advertiser
  • Buyer
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertisers and the buyers associated with them.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Avg. bid eCPM for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist)

Last 30 days

Top 25 by Total lost bids for Advertiser

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Buyer Insights

  • Buyer
  • DSP
  • Advertiser
  • Revenue
  • Paid Impressions
  • eCPM
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Non-zero bids received

Last 30 days

Top 25 by Revenue

This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

Channel Breakdown

  • Channel
  • Site
  • Date
  • Revenue
  • Total Impressions
  • Paid Impressions
  • Fill Rate
  • eCPM

Last 30 days

Top 10 by Revenue

View sales channel performance by site and date.

Daily Revenue Report

  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 50 by Revenue

This report provides information about the performance of your inventory on a daily basis.

Deal Summary

  • Deal ID
  • Date
  • Revenue
  • Paid Impressions
  • eCPM
  • Total Impressions

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of your Marketplace Deals.

Deal Video Error Insights
  • Date
  • Ad Tag
  • Site
  • Video Error
  • Video Error Count

Last 7 days

????


Video Error insights for deals.
Deal Video Insights 
  • Date
  • Site
  • Ad Tag
  • Revenue
  • Paid Impressions
  • eCPM
  • 25% View
  • 50% View
  • Completed
  • View Through Rate
  • Video Clicks

Last 7 days

Top 10 by Revenue

Video Quartile Insights for deals.
Demand Insights - Ad NetworkAd Network (Variant)
  • Revenue
  • Total Impressions
  • Paid Impressions
  • Net Passback Impressions
  • Fill Rate
  • eCPM

Last 7 days

Top 25 by Revenue

Insights about total impressions consumed by network channel.
Demand Insights - DSPDSP
  • Revenue
  • Total Impressions
  • Paid Impressions
  • Fill Rate
  • eCPM

Last 7 days

Top 25 by Revenue

Insights about total impressions consumed by DSP channel.
Demand Sources
  • DSP
  • Country
  • Buyer
  • Revenue
  • Paid Impressions
  • Fill Rate
  • eCPM

Last 7 days

Top 10 by Paid Impressions

Top Demand Sources by DSPs.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Revenue
  • Paid Impressions
  • eCPM
  • Total Impressions

Last 30 days

Top 10 by Revenue

Analyze platform performance by date.

Detailed Lost Bids Report

  • DSP
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

Analyze lost bids from DSPs for each advertiser.

Detailed PMP Report

  • Buyer
  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

View PMP publisher bidding activity by deal and advertiser.

Domain Viewability Report
  • Date
  • Ad Format
  • Platform
  • Top Level Publisher Domain
  • Bundle
  • Application
  • DSP
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %
Last 7 daysSampled domain level measurability and viewability scores for your banner and video inventory.
DSP Insights Report
  • DSP
  • Ad Tag
  • Site
  • Revenue
  • Paid Impressions
  • eCPM
  • Total Impressions

Last 7 days

Top 100 by Revenue

DSP revenue by Site and Ad Tag over the past 7 days.

DSP Performance Report

  • DSP
  • Date
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Avg. bid eCPM for DSP
  • Lost Bids (Floor)

Last 30 days

Top 25 by Paid Impressions

Analyze DSP performance by date.

Geography Report

  • Country
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

View inventory performance by country and date.

Legacy Viewability Report?????????Legacy Viewability report.
Lost Opportunity Insights ReportAdvertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Lost Bids eCPM for Advertiser
  • Lost Bids Total Amount
  • Lost Bids Amount (Floor)
  • Lost Bids Amount (Auction)
  • Lost Bids eCPM (Auction)
  • Lost Bids Amount (Block-list)
  • Lost Bids Amount (Deal White Listed Flag)
  • Lost Bid Count (Creative Block)
  • Lost Bid Amount (Creative Block)
Last 7 daysLost Bids by category for Advertisers over the past 7 days.
Platform Insights (Mobile)Platform
  • Revenue
  • Paid Impressions
  • Fill Rate
  • eCPM
  • Clicks
  • Click Through Rate
Last 7 daysMobile Insights by Device and OS.

Section Insights

  • Section
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

View section performance by date.

Site Performance Report

  • Site
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

View site performance by date.

Today's Revenue Report

  • Site
  • Hour
  • Revenue
  • Paid Impressions
  • eCPM

Today

Top 25 by Revenue

View hourly inventory performance by current date.

Top 100 advertisers by Revenue ReportAdvertiser
  • Revenue
  • Paid Impressions
  • eCPM

Last 7 days

Top 100 by Revenue

Top 100 advertisers by revenue over the past 7 days.
Top Advertisers Report
  • Advertiser
  • Buyer
  • Paid Impressions
  • Total Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

Top Advertisers by Revenue.
Video Error Insights?????????Video Error Insights. 
Video Insights
  • Date
  • Ad Tag
  • Site
  • Revenue
  • Paid Impressions
  • eCPM
  • 25% View
  • 50% View
  • 75% View
  • Completed
  • View Through Rate
  • Video Clicks

Last 7 days

Top 10 by Revenue

Video Insights

Video-Banner Breakdown

  • Ad Format
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 10 by Revenue

Analyze video and banner performance by date.

Viewability Report
  • Date
  • Site
  • Ad Format
  • Platform
  • Deal
  • DSP
  • Buyer
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %
Last 7 daysSampled measurability and viewability scores for your banner and video inventory.
Wrapper Bid Activity ReportSee OpenWrap Analytics
Wrapper Latency ReportSee OpenWrap Analytics
Wrapper Revenue ReportSee OpenWrap Analytics
Wrapper S2S ReportSee OpenWrap Analytics

Advanced reports

Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Report name

Dimensions

Dimension used as a filter

Metrics

Time Interval

Top/Bottom Filter

Description

Deal Health Report

Deal

Channel
  • eCPM
  • Revenue
  • Fill Rate
  • Non-zero bids received
  • Bid Rate (%) for DSP
  • Bid win rate for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)

Last 7 days

Top 10 by Revenue

Metrics to help optimize PMP deals.
Deal Viewability Report
  • Deal
  • Date
  • Ad Format
  • Platform
  • Top Level Publisher Domain
  • Bundle
  • Application
  • DSP
???
  • Total Sampled Impressions
  • Measured Impressions
  • Viewability Impressions
  • Viewability %
  • Measurability %

Yesterday

???

Sampled deal level measurability and viewability scores for your banner and video inventory.
Domain Report
  • Date
  • Site
  • Ad Tag
  • Domain
  • Passback Reason
???
  • Total Requests
  • Overall Passback Impressions
  • Paid Impressions
  • Revenue

Last 7 days

???

???
Domain Report (includes non-whitelisted domains)
  • Date
  • Site
  • Ad Tag
  • Page URL
  • Campaign
  • Passback Reason
???
  • Total Requests
  • Overall Passback Impressions
  • Paid Impressions
  • Revenue

Yesterday

???

???
eCPM Histogram Report
  • eCPM Bucket
???
  • Paid Impressions
  • Revenue

Last 7 days

???

Number of winning bids across eCPM ranges
PubMatic Bid Insights
  • Date
  • Site
  • Ad Tag
???
  • Total Requests
  • PubMatic Bids (Unique)
  • Avg. PubMatic bid eCPM
  • PubMatic Bid Amount
  • Paid Impressions
  • Revenue
  • PubMatic Bid Loss Rate

Last 7 days

Top 10 by Paid Impressions

Server-side and Tracker-side metrics for Header bidding publishers.
Tag Level Viewability Report
  • Date
  • Site
  • Ad Tag
  • Ad Format
  • Platform
  • DSP
  • Buyer
???
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %

Last 7 days

???

Sampled tag level measurability and viewability scores for your banner and video inventory.

Top Advertiser PMP Opportunities

  • Advertiser
  • Buyer
Channel
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Avg. bid eCPM for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)

Last 7 days

Top 25 by Non-zero bids received

View advertisers with heavy PMP bidding activity.

Top Buyer PMP Opportunities

  • Buyer
  • Advertiser
Channel
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bid responses
  • Non-zero bids received
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Avg. bid eCPM for Buyer
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Non-zero bids received

View buyers with heavy PMP bidding activity.

Top Misconfigured Deals

Deal

None
  • Paid Impressions
  • eCPM
  • Revenue
  • Bid Rate (%) for DSP

Yesterday

Bottom 25 by Bid Rate (%) for DSP

View deals with extremely low bid rates.

Top Underbidding Deals

Deal

None
  • Paid Impressions
  • eCPM
  • Revenue
  • Bid win rate for Buyer

Yesterday

Bottom 25 by Bid win rate for Buyer

View deals with extremely low win rates.

⇧ Top

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