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Product Updates Home



PubMatic regularly updates its products and solutions. View all product updates using the links on the left or view the latest updates using the links below.

July 2020 Updates

Fraud Scores: 

  • 380 Pulled Apps
  • 326 Pulled Domains
  • Display Fraud 2.4%
  • Video Fraud 1.6%
  • Platform Fraud 2.3%

Ad Quality Scores: 
PubMatic’s Real Time Ad Scanner and manual reviews caught 95,252 security issues and 121,577 IBVs. This amounts to 0.03% increase in security issues caught and 72.67% increase in IBVs caught compared to May 2020.

Highlighted Publishers & PMP Deals

Mediavine: 
Back-to-School Packages: It's the most wonderful time of year (for grown ups)- especially this year! Parents are ready to to refill those backpacks, closets and lunchboxes. Your brand will earn an easy ‘A’ with our exclusive BTS packages, available via PMP or PG Deals. Both Display & Video targeting available. 
Packages include: 
  • Shop 'til they drop
  • Easy lunches and dinners
  • Educational tools

IRCTC – Indian Railways Catering and Tourism Corporation: IRCTC is the official railway ticketing division of the Ministry of Railways and Government of India. They were the exclusive online partner for all railway ticketing in India and at present handle over 500k ticket bookings a day.
Overall avails :  3,000,000,000 / month
Ad sizes:  300x250, 320x50, 300x600, 160x600
Platforms:  Desktop, mWeb and App

Scroll.in: Scroll is an independent news media company that was founded in 2011. They have a built a niche of savvy, high value users to whom they provide unbiased news content both for free and have a subscription model as well.
Overall avails :  100,000,000 / month
Geo: India, US, UK
Ad sizes:  300x250, 320x50, 300x600, 160x600
Platforms:  Desktop, mWeb and AMP

The Hindu: The Hindu is one of the older English language newspapers known for their impeccable articulation of the news in English. They have a nation-wide presence but are most well-known in the souther part of India.
Overall avails :  100,000,000 / month
Geo: India, US
Ad sizes:  300x250, 320x50, 300x600, 160x600
Platforms:  Desktop, mWeb, AMP and APP

For more information on these publishers please contact amit.yadav@pubmatic.com.

Domain: Domain connects advertisers with property seekers and owners, at pivotal moments when buying choices are at the top of their agenda. They analyse and aggregate user searches, behaviours and content consumption across Domain and the wider Nine Entertainment network to create rich audience profiles for advertiser targeting. 

Key life stage moments influence the makeup of these audience segments, from users leaving home and seeking a property to buy or rent, finding a new job, getting married and having kids or even seeking a place to call home during their retirement years. Advertisers can reduce wastage by advertising with Domain, ensuring they target the right audiences at the right time.
Ad Sizes: 160x600, 300x600, 300x250, 300x50, 320x50, 728x90, 970x250
Bonzai ScrollX & Portal formats also available  

Limited time Audience offer via PubMatic $4.50 (floor) or $7.50 (fixed rate)

For more information about Domain, please contact brittany.lefave@pubmatic.com.

June 2020 Updates

DV360 API Integration for Private Marketplaces (PMP)

Beginning June 16, 2020, the PubMatic system will push deal information into DV360 via the APIs for both Private Marketplace deals (PMP, PMP-Guaranteed, PMP Preferred) and Targeted PMP deals. Deal information is now automatically pushed into DV360 once it's saved or updated successfully, and the deal status information in DV360 is pulled into the PubMatic UI. 

Once a deal is pushed into DV360 via the API, buyers *will not be able* to manually create a deal with that deal ID. In this case, the deal has been pushed to the buyer’s seat, and they just need to accept it. 

Publishers - Please inform your buyers to follow the workflows below:

Buyers - Please follow the new deal workflows outlined in the documents below to create a deal:

Fraud Scores:

  • 112 Flagged Apps
  • 157 Flagged Domains
  • Display Fraud 4.0%
  • Video Fraud 1.8%
  • Platform Fraud 3.5%

Please note that starting this month, we will be reporting total IVT (SIVT + GIVT), where in the past we were reporting SIVT figures.

Highlighted Publishers

Mediavine

Summer Packages: The heat is on, homeschool is out, it’s SUMMER at Mediavine! Whether grilling or chilling, keep your brand in the hot seat with our exclusive summer packages, only available via PMP or PG Deals. 

  • Summer Recipes & Entertaining
  • Kids Crafts

Back-To-School Packages: It’s the most wonderful time of the year (for grown-ups)- especially this year! Parents are ready to refill those backpacks, closets and lunchboxes. Your brand will earn an easy ‘A’ with our exclusive BTS packages. 

  • Shop 'Til They Drop
  • Easy Lunches & Dinners
  • Education Tools

IxigoTrusted by over 170 Million Indians, Ixigo is an intelligent, AI-based travel app that helps you organize, book and track your trips. Ixigo uses Artificial Intelligence for deal discovery, personalized recommendations, dynamic marketing, airfare predictions, train delay information, PNR confirmation status, infrastructure cost optimization, business intelligence and for providing fully-automated customer service over chat and voice. 

Swasthi’sSwasthi's Recipes is an Indian Recipe blog featuring simple, delicious and time tested recipes. It has been categorized as one of the Top Indian Food Blogs, including food, recipes for all seasons, every mood and any age group.

Gameberry Labs: With over six million daily active users, Gameberry Labs specializes in creating games that people will love to grow old with. They’ve successfully built a global user base for their first two games: Ludo STAR and Parcheesi STAR.

For more information about these publishers, please contact: amit.yadav@pubmatic.com

MeituLaunched in 2008, Meitu is a global innovator in mobile technology including mobile devices, photo and video editing and virtual makeup application. Meitu's mission is "to let everyone become beautiful easily", with the concept of "beauty" driven by the most sophisticated AI technology.

Today, Meitu apps are installed on over one billion unique devices worldwide. Meitu has more than 50 million daily active users globally, with female users comprising more than 70% (proven high lifetime value to brands).

Overall avails: 

  • Display – 100M per day
  • Video – 30M per day
  • Geos: US, JP, KR, IN, ID, TH, VN
  • Ad sizes: 300x250, 320x50, 320x480
  • Platforms – Android, iOS
  • Open exchange CPM: $0.2 to $4
  • PMP CPM: $0.5 to $4

For more information on Meitu, please contact: joelle.siew@pubmatic.com

May 2020 Updates

Ads.txt Data for Domains

We have added an “Ads Certified” dimension in “Domain Report (Includes Non-Whitelisted Domains)”. The data value lists the publisher’s authorization for PubMatic to sell their inventory at the domain level. The values supported are Direct, Reseller, Unauthorized, Undeclared, Not Resolvable.

Epsilon Data Available via Audience Encore

PubMatic’s Audience Encore now has Epsilon data available to help identify your reach. You can layer Epsilon audiences onto your inventory to help understand who your users are and better market inventory to find them off-property. Please contact: Sam Marc, sam.marc@pubmatic.com to learn more about this new capability.

Fraud Scores: 

  • 183 Flagged Apps
  • 357 Flagged Domains
  • Display Fraud 1.80%
  • Video Fraud 0.95%
  • Platform Fraud 1.73%

Ad Quality Scores: 

PubMatic’s Real Time Ad Scanner and manual reviews caught 127,511 security issues and 80,501 IBVs in the month of April. This amounts to 8.58% decrease in security issues caught and 31.48% decrease in IBVs caught compared to March 2020.

PMP Packages

Mediavine:

Father’s Day Packages: Calling all dads! With both Display and Video targeting available, Mediavine’s exclusive packages are a great way to make sure everyone is honoring their dear ol’ dads on Father’s Day — from handmade gifts to easy grilling recipes. Packages include:

  • Recipes for grilling
  • Gifts to Make for Dad

Summer Packages: The heat is on, homeschool is out, it’s SUMMER at Mediavine! Whether grilling or chilling, or finally embracing friends and family, keep your brand in the hot seat with their exclusive summer packages, only available via PMP or PG Deals. Both Display and Video options available! Packages include:

  • Summer Recipes & Entertaining
  • Summer Travel
  • Kids Crafts

Mediavine exclusively represents over 6,000 blogs in the Lifestyle space. They pride themselves on traffic quality and guaranteed brand safety, ensuring optimal performance for your campaigns. For more info on what Mediavine can offer you, please reach out to: Hannah.Macha@pubmatic.com

Highlighted Publishers

Activision: Activision is a mobile app publisher with premium video inventory for games like Candy Crush. For more info, please contact: activision@pubmatic.com

Amar Ujala: Amar Ujala is a Hindi-language daily newspaper published in India, with 21 editions in six states and two union territories covering 179 districts. It’s also been reported as the fourth largest daily readership amongst newspapers in India by 2017 Indian Readership Survey. 

CPM Range: $0.20 - $0.25
Geo: India - 94%, US - 2%, GCC - 2%, ROW - 2%

Size/Format: Banner - 300x250, 336x280, 320x50,160x600, 970x250,728x90, 970x90 & 300x600
Platform: Desktop, Mweb & AMP
Avails: 35M/day

For more information, please contact: amit.yadav@pubmatic.com

Momspresso: One of India’s leading parenting tips sites with UGC - with content including videos and blogs from mommy bloggers and experts- discover great places and events for children in India. The site mycity4kids is now momspresso.com

CPM Range: $0.30-$0.35
Geo: India - 100%
Size/Format: Banner - 300x250, 300x600, 336x280, 320x50, 320x100
Platform: Mweb
Avails: 4M/day

For more information, please contact: amit.yadav@pubmatic.com

LankaSri: Lankasri.com is a Tamil online news site. With over 50% of its readership from UK, CA, Germany and other parts of Europe, it is a preferred site for Lankan non-residents. 

CPM Range: $0.70-$0.80
Geo: Srilanka, UK, Canada, ROW
Size/Format: Banner - 300x250, 336x280, 320x100, 160x600, 728x90 & 300x600
Platform: Desktop & Mweb
Avails: 10M/day

For more information, please contact: amit.yadav@pubmatic.com

YuppTV: YuppTV is an OTT content provider for South Asian live television and films. YuppTV allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles. They currently offer 300+ TV channels in 15 languages: Tamil, Telugu, Hindi, Malayalam, Kannada, Marathi, Bengali, Punjabi, Oriya, Gujarati, Sinhalese, Bangla, Nepali, Urdu and English. 

CPM Range: $10.00-$12.00
Geo: US - 100% 
Size/Format: Video
Platform: CTV
Avails: 5M/day

For more information, please contact: amit.yadav@pubmatic.com

April 2020 Updates

CCPA (California Consumer Privacy Act) Resources & Webinar

PubMatic now fully supports the U.S. Privacy String for CCPA. Publishers who have traffic from California, and are using PubMatic tags to send PubMatic traffic must pass the U.S. Privacy String. Don’t know how to do that? We’ve provided all the technical resources to help you out. 

Please review tag configurations, parameters, and product support on the PubMatic Community Site.

Still sound confusing? We’re holding a CCPA webinar on Thursday, April 23rd to help walk you through the process.

Please reach out to your PubMatic Customer Success Manager for details.

Ad Blocking for Coronavirus (COVID-19) Ads

Bad actors have used the panic around COVID-19 to advertise solutions to consumers related to the virus. To mitigate the risk, publishers who opt-in to this program will be able to block against certain criteria related to the Coronavirus.

We will aim to protect publishers in the program against Coronavirus-targeted creatives, including associated creatives and domains, via new blocking features available from our vendor partners.

Please review the complete policy on the PubMatic Community Site.

Fraud Scores:

  • 289 Flagged Apps
  • 651 Flagged Domains
  • Display Fraud: 2.8%
  • Video Fraud: 0.5%
  • Platform Fraud: 2.3%

PMP Deals

In these trying times, Mediavine bloggers are committed to doing what they do best: Creating great lifestyle content and making sure that #stayathome is as tasty, fun and educational as possible. Mediavine’s exclusive packages, available via PMP or PG Deals, will ensure your brand is top of mind via Display and Video. Packages include:

  • Stay at Home Crafts
  • Easy Family Recipes
  • Educational Tools
  • Home Fitness and many more

Mediavine exclusively represents over 6,000 blogs in the Lifestyle space. They pride themselves on traffic quality and guaranteed brand safety, ensuring optimal performance for your campaigns. For more info on what Mediavine can offer you, please reach out to: Hannah.Macha@pubmatic.com

March 2020 Updates

OpenWrap SDK

  • OpenWrap SDK is built from the ground up by our SDK team to support Prebid. This lightweight SDK connects to multiple cloud demand partners to improve app performance and increase competition for your inventory.  To find more resources, case studies, and links to documentation, visit our product page or contact us.
  • PubMatic’s direct SDK means that agencies and advertisers can buy premium, direct mobile in-app display and video inventory curated to meet their needs. Below are some of the ways you can set up your mobile marketplace:
    • High Measurability
    • High Viewability
    • Category/Vertical
    • Cost per Thousand (CPM)
    • For more information, email adsolutions@pubmatic.com

Proactive Buyer Blocking for Ad Quality:

PubMatic recognizes the impact that ad security issues (malware, redirects, etc.) may have on the user experience of our publishers. Thus, in addition to PubMatic’s proactive efforts at scanning/reviewing creatives, we’ve started a program of blocking a specific set of buyers from the platform. These buyers have demonstrated a higher risk of serving ads with security issues.

The best defense is a good offense. Identifying risk sources, then mitigating them before publishers and their audiences are impacted, represents these ‘top of the funnel efforts’.  In January, PubMatic has blocked 116 buyers in violation from transacting on our publishers. You may ask your Customer Success Manager for info on currently blocked ad buyers quarterly. NOTE: Buyer Blocking is a quarterly activity and will not be available every month.

API Authentication Service Upgrade:

At PubMatic, we are always thinking of ways to improve our service, in order to deliver superior revenue to our customers. As part of these efforts, we have implemented a new authentication service for our API which greatly enhances security, while making token management easier to use and maintain. Please keep an eye on your inbox for additional information coming this month regarding the transition to our new system. For additional information you can visit our PubMatic Community Site.

Ad Quality Scores: 

PubMatic’s Real Time Ad Scanner and manual reviews caught 48,120 security issues and 101,580 IBVs. This amounts to 33.89% increase in security issues caught and a 1.48% increase in IBVs caught compared to January 2020.

Fraud Scores:

  • 227 Flagged Apps
  • 310 Flagged Domains
  • Display SIVT: 1.9%
  • Video SIVT: 2.1%
  • Total SIVT: 2.0%

Highlighted Premium Publishers:

  • Buzzfeed
  • Words with Friends
  • NFL.com
  • CBS Sports
  • MapMyRun

Training Videos for UI Updates:

To support our exciting new Audience features, we’ve recently made several changes to our UI. To help you learn this new workflow, we’ve created several tutorial videos to walk you through managing segments, creating deals, and how to access reporting.   

PubMatic is Activated in Display & Video 360 for Programmatic Guaranteed

As of Feb 20th, PubMatic is activated within Display & Video 360 for all buyers to run programmatic guaranteed deals with PubMatic publishers. This solution is ideal for PubMatic publishers and Google Display & Video 360 advertisers looking for the scale and addressability of programmatic technology, while achieving the guarantees and brand safety of direct sold campaigns. 

Benefits for Publishers: 

  • Combine Direct I/O and Programmatic Advertising
    • Programmatic Guaranteed combines the best of the direct I/O with the automation of programmatic advertising.
  • Ensure Transparency
    • Negotiate directly with a buyer and optimize frequency capping, pacing, and targeting parameters for campaign performance.
  • Improved Performance
    • Achieve higher CPMs by guaranteeing delivery on high-value and revenue-driving inventory.
  • Grow Buyer Relationships
    • Establish strong relationships with buyers that can guarantee spend, providing a predictable revenue stream.
  • Troubleshoot and Optimize
    • Alleviate frustration caused by not knowing where a deal is broken. Use our 8-stage funnel analysis report to identify likely issues and quickly fix your deals—without IT resources.

Benefits for Display & Video 360 Buyers

  • Combine Direct I/O and Programmatic Advertising
    • Programmatic Guaranteed combines the best of the direct I/O with the automation of programmatic advertising while minimizing the drawbacks associated with each.
  • Guaranteed Access to Premium Content of PubMatic Publishers
    • Programmatic buyers can guarantee access to the premium content and audience of a vast number of high-quality publishers that PubMatic works with.
  • Ensure Transparency
    • Negotiate directly with a publisher and optimize frequency capping, pacing, and targeting parameters for campaign performance.
  • All-In-One Platform
    • PubMatic offers an all-in-one platform for programmatic guaranteed deals for all ad formats across all platforms.
  • Brand Safety Is Guaranteed
    • Brands and agencies are assured of brand safety while the risk of ad fraud, waste and data leakage issues are eliminated.

Learn more about PubMatic’s PMP capabilities and how to get started with Programmatic Guaranteed in our Implementation Guide.

February 2020 Updates

Proactive Buyer Blocking for Ad Quality:

PubMatic recognizes the impact that ad security issues (malware, redirects, etc.) may have on the user experience of our publishers. Thus, in addition to PubMatic’s proactive efforts at scanning/reviewing creatives, we’ve started a program of blocking a specific set of buyers from the platform. These buyers have demonstrated a higher risk of serving ads with security issues.

The best defense is a good offense. Identifying risk sources, then mitigating them before publishers and their audiences are impacted, represents these ‘top of the funnel efforts’.  In January, PubMatic has blocked 116 buyers in violation from transacting on our publishers. You may ask your Customer Success Manager for info on currently blocked ad buyers quarterly. NOTE: Buyer Blocking is a quarterly activity and will not be available every month.

API Authentication Service Upgrade:

At PubMatic, we are always thinking of ways to improve our service, in order to deliver superior revenue to our customers. As part of these efforts, we have implemented a new authentication service for our API which greatly enhances security, while making token management easier to use and maintain. Please keep an eye on your inbox for additional information coming this month regarding the transition to our new system. For additional information you can visit our PubMatic Community Site.

Ad Quality Scores: 

  • PubMatic was able to identify 35,940 security issues and 100,102 IBVs through Real Time scanner (RTAS) in January. 
  • This amounts to a 2.45% increase in security issues caught and a 42.45% increase in IBVs caught compared to Dec 2019.

Fraud Scores:

  • 188 Flagged Apps
  • 314 Flagged Domains
  • Display SIVT: 1.7%
  • Video SIVT: 0.4%
  • Overall Platform SIVT: 1.3%

Publishers to Highlight:

  • Western Channel and Movies: Western Channel and Movies is the biggest and most highly rated Western Channel on Roku. The channel showcases Bonanza, The Lone Ranger, The Roy Rogers Show and Cisco Kid. Additionally, timeless classics are on heavy rotation featuring John Wayne, Randolph Scott and Gary Cooper!
  • Glewed.tv: This CTV publisher focuses on content with yoga, lifestyle, food, kids and comedy via Amazon Fire, Roku and Apple TV. They have 1M active monthly users and average session length is over 68 minutes!
  • PlaySimple Games: Founded in 2014, PlaySimple Games focuses on creating engaging mobile products to connect people. Headquartered out of Bengaluru, Karnataka, they have built and run popular titles such as Mafia Wars, Farmville, Bubble Safari, Vampire Wars, Yoville and many more.
    • Presently connected to our piped via EBDA/OpenBid, we receive about 550-600MM imps/day, and below is the geo wise break-up for top contributing countries:
      • US - 78%
      • UK - 12%
      • CA - 4%
      • AU - 2%
      • India - 1%
  • BitMango: BitMango is a mobile puzzle game company that develops and publishes quality puzzle games that attract users from all around the world. With four studios under its belt, BitManago owns and operates over 60 games including Word Cookies, the apple store’s most popular game of 2017, Block! Hexa Puzzle (top puzzle games in North America), and Roll the Ball: Slide Puzzle (downloaded by more than 170 million users worldwide).
    • App Titles: Over 60 games with major titles including: Word Cookies, Block! Hexa Puzzle, Roll the Ball: Slide Puzzle, Line Puzzle: String Art, Bunny Pop, Fruits Mania: Elly’s travel, Lollipop: Sweet Taste Match, Lillipop & Marshmallow Match, Jewel Match king: Quest, Spider Solitaire: Kindgom, Make Hexa Puzzle
    • Please contact bitmango@pubmatic.com to find out more.
  • Mobirix: Mobirix provides a superior gaming experience for users of all ages located all around the world. With more than 200 games designed, Mobirix prides itself on its ability to maintain loyal users who do not need reminders to return back to their apps. Mobirix has an average 4.5-star rating in both Playstore and App Store, making their apps top ranking.
    • App Titles: Over 200 games with major titles including: World Soccer League, Fishing Hook, Maze King, Shooting King, Bricks Breaker Quest, Hit & Knock Down, Snakes & Ladders King, Escape Block King and Mahjong King.
    • Please contact mobirix@pubmatic.com to find out more.

January 2020 Updates

  • Google Chrome Update | SameSite Setting
    • Starting February 4th, 2020 Google will release Chrome 80 which will end the sending of third-party cookies in cross-site requests, unless the cookies are secured and flagged using an internet standard referred to as SameSite (this update was announced in May, 2019). We recommend you act immediately and visit the Google Chrome Update | SameSite Setting Community Page to learn more about the Google Chrome update, SameSite, setting documentation, and FAQs, and steps you need to take.  
  • Highlighted Publishers and PMP deals
  • Fraud Scores
    • 396 apps flagged
    • 412 domains flagged
    • Video SIVT rate: 0.42%
    • Display SIVT rate: 2.20%
    • Aggregate SIVT rate: 1.66%
  • Ad Quality Scores
    • PubMatic's Real-Time Ad Scanner (RTAS) and manual scans caught 35,079 security issues and 70,243 IBVs.

    • This amounts to a 3.3% decrease in security issues and 25.3% decrease in IBVs compared to November 2019.