Welcome to PubMatic’s OTT and CTV Foundations course. As you progress through the material, you will learn about important Over the Top (OTT) and Connected TV (CTV) concepts and understand how these emerging technologies propelled the advertising space. Once completed, you will understand:
Key differences in concepts and terminology surrounding OTT and CTV
The evolution of television from broadcast to OTT/streaming
Important market trends and opportunities
The OTT ecosystem and technology stack
To help measure performance, we have included assessments that you can download to review your understanding of OTT and CTV. Each assessment will be linked in the video description (along with an answer sheet) and will contain a combination of true/false and multi-choice questions.
Please do not hesitate to contact your account manager if you have any questions.
Thank you for choosing PubMatic.