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Audience Encore

About Audience Encore

PubMatic platform provides publishers with insights and management of their audiences.

Search Audience

Video Learning

Navigation & Managing Segments

Learn how to navigate Audience Encore and how to properly manage your segments.

How to Create a Targeted PMP Deal

Auction Packages


Targeted PMP (T-PMP) is now Auction Packages. You’ll see this change in the Publisher UI and Media Buyer Console soon.

Within Deals, you can setup Targeted Private Marketplace transactions with publishers while also checking the performance of those deals. In this video you will learn how to:

  • Navigate the Deal interface
  • Create a Targeted Private Marketplace deal
  • Push a new deal to a buyer

Reporting on Audience Segments

In this video, you will learn how to access analytics such as Deal & Audience Usage reports to better understand performance.

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