What is a parent buyer?
A parent buyer is a high-level account with multiple child buyer accounts. It works as follows:
- An agency can log into the Media Buyer Console and create an auction package deal for one of its many child buyer accounts.
- Once created, the parent buyer can see the list of buyers associated with the Auction Package deal.
- The parent buyer can view, edit, resume, and pause the Auction Package deal. And the child buyer can only view, resume, and pause the deal.
- An icon is displayed next to the deal name in the Deals list page, indicating this deal was created by the parent account for the child account.
Create a parent buyer Auction Package deal
Follow these instructions to create an Auction Package deal for a child buyer account.
In the Media Buyer Console, select Deals > Deals > Create Auction Package Deal. Then follow the guidance below to complete each section in the UI.
Deal Information fields are described in this table.
PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)
For example: GroupM-TTD-HighViewability-071821
There are two options:
Select the DSPs for this auction package deal.
Select up to 100 Buyers.
This flag allows PubMatic to apply a default auction fee for publishers using the auction fee pricing model. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals.
See Auction Package targeting for guidance on targeting set up.
The Inventory Summary provides information about the deal's publishers in real-time.
|Block publishers||This option only is available if you selected Maximum Reach for the publisher in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.|
|Remove publishers||This option is only available if you uploaded or manually selected the publishers in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.|
|Banner Floor||This column displays the default CPM banner floor price set by the publisher. Use this to help you determine your bidding strategy.|
This column displays the default CPM video floor price set by the publisher. Use this to help you determine your bidding strategy.
The default priority is set by the publisher.
Priority settings are based on channel type (lowest=P16, highest=P1), as follows:
Real-time impression availability
As targeting selections are made, Impression availability will update in real time.
The total number of impressions available is calculated using the historical impression number over the last 30 days for the following deal settings:
- Ad Format
- Geography (country only)
The forecasting does not consider any other targeting criteria selected for the deal. For example, if you chose to exclude Audience targeting, then Audience is not considered either.
Max Total Available Impressions refers to the number of ad requests PubMatic has received from publishers in the last 30 days.
Data is not available at the DMA, Region or City level.
More than one audience may be selected, but the number of impressions available might be inflated due to duplicate impressions across audiences.