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The Inventory Management APIs allows you to create and manage your sites and ad tags in the PubMatic platform. It consists of the following components:

  • Sites - Indicates the Web sites or Mobile apps for which you want to monetize their inventory through the PubMatic platform. These sites are mapped to either Web sites, Mobile Web sites, Android Mobile Apps or iOS Mobile Apps.
  • Ad Tags - Indicates the ad slot on a site or app in which the ad needs to be displayed. These tags are mapped to either Banner ads, Video ads or Native ads.