Media Buyer Console
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Media Buyer Console (MBC)
Private Marketplace (PMP)
Unified Ad Server (UAS)
Before using PubMatic APIs, first generate the API Token. For more information, refer to Getting Started with PubMatic APIs .
Creatives are images, videos, or HTML files that represent media assets for your order and line items. When you set up ads, select from a list of Creatives that belong to your account.
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