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Deal Settings

The Deal Settings screen allows you to set certain defaults that will apply to all future deals. 

To access the Deal Settings screen, select Transactions > Deal Settings from the Main Navigation.

Auction Package Settings

Auction Packages enable the building of new publisher-first data segments and creates new revenue and markets for this data. We designed Auction Packages with the following publisher benefits in mind:

Auction Package Deals

All publishers are opted in for auction package by default. By selecting Opt-out, a publisher's inventory will no longer be available to buyers for auction package deals.

Default CPM

Banner: All Auction Package deals targeted to banner inventory will be set to this default CPM. The PubMatic system look at three prices: the default CPM, dynamic floor price, and all applicable RTB Rules for each impression. The highest floor price among them is sent in the bid requests to DSPs.

Video: All Auction Package deals targeted to banner inventory will be set to this default CPM. The PubMatic system look at three prices: the default CPM, dynamic floor price, and all applicable RTB Rules for each impression. The highest floor price among them is sent in the bid requests to DSPs.

Default Priority

The PubMatic system uses a P16 model for setting bid priorities. Suggested priority levels for each channel type (P16=lowest, P1=highest):

Channel type

Suggested
priority level

Suggested
default

Reserved for Publisher Direct I/OsP1-P4N/A
PMP GuaranteedP5-P7P5
PMP PreferredP8-P10P10
PMPP11-P15P15
OpenRTBP16P16


PMP Settings

These PMP settings allow you to choose whether winning deals will be sent to a publisher's ad server for prioritization or reporting.

Publisher Sourced: Toggle this button to disable publisher-sourced deals from being sent to publishers. This feature is enabled by default for all publishers.

PubMatic Sourced: Toggle this button to disable PubMatic-sourced deals from being sent to publishers. This feature is enabled by default for all publishers.

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