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Note: This document supports a set of APIs for older integrations.

Creative Attributes

                                                                                               

IDCreative Attribute
0Unknown
1Audio Ad (Auto Play)
2Audio Ad (User Initiated)
3Expandable (Automatic)
4Expandable (User Initiated - Click)
5Expandable (User Initiated - Rollover)
6in Banner Video Ad (Auto Play)
7in Banner Video Ad (User Initiated)
8Pop (such as Over, Under, or upon Exit)
9Provocative or Suggestive Image Ads
10Shaky/Flashing/Flickering Ad, Extreme Animation, or Smileys
11Survey Ads (such as Dynamic Logic, Insight Express, Vizu, and so on.)
12Text Only Ads
13User Interactive (such as embedded games)
14Windows Dialog Ad or Alert Style Ad
15Ad has audio on/off button
16Ad can be skipped (for example, skip button on pre-roll video)
44Auto Refresh Ad. This ID will be deprecated in future.
45Flash Ad. This ID has been deprecated.
51Auto Refresh Ad
52Flash Ad
53Image Ad


Creative Categories

                                                                                                                                                                               

IDCreative Category
1Alcohol
2Auto
3Consumer Products & Goods
4Cosmetic Procedures
5Dating/Personals
6Drugs & Supplements
7Education
8Entertainment
9Fashion
10Finance
11Military
12News
13Politics
14Public service announcements
15Religion
16Ringtones & Downloadable
17Sexual & Reproductive Health
18Shopping
19Sports
20Survey (includes IQ tests)
21Technology
22Telecommunications
23Tobacco
24Travel
25Video Games (Casual & Online)
26Weight Loss
27Consumer Services
28Gambling
29Online Media Services
30Toys/Games
31Consumer Packaged Goods
32Manufacturing
33Real Estate
34Restaurants/ Fast food
35Hospitals
36Coupons & Deals
37Pets
38Job portals
39Personal Care Toiletries and Cosmetics
40Insurance
41Legal Services
43Uncategorized


Rich Media Technologies

                                                                       

Short codeIframe Busting Technology Package
prPointroll
ebEyeblaster
dcDoubleClick
ewEyeWonder
mpMediaplex
vpViewpoint
uiUnicast
saSmart Adserver
kmKlipmart
erEyeReturn
atAtlas
adAdinterax
acAdcentric
ftFlashtalking
mmMediaMind
ptPictela


Expandable Direction

                           

ValueExpandable Direction
1Left
2Right
3Up
4Down
5Fullscreen


Ad Orientation ID List

                       

IDAd Orientation
0Unknown
1Landscape
2Portrait
3Both


Device Orientation ID List

                   

IDDevice Orientation
0Unknown
1Landscape
2Portrait


Vertical ID List

                                                                                           

IDVertical
2Automotive
3Business and Finance
8Education
9Employment and Career
10Entertainment and Leisure
12Gaming
14Health and Fitness
16Home and Garden
18Men's Interest
21Music
23News
24Parenting and Family
27Real Estate
28Reference
29Food and Dining
31Shopping
32Social Networking
33Sports
34Technology
36Travel
38Women's Interest


IAB Categories List

                                                                                                                                                                                                                                                                                                                

ValueDescription
IAB1Arts & Entertainment
IAB1-1Books & Literature
IAB1-2Celebrity Fan/Gossip
IAB1-3Fine Art
IAB1-4Humor
IAB1-5Movies
IAB1-6Music
IAB1-7Television
IAB2Automotive
IAB2-1Auto Parts
IAB2-2Auto Repair
IAB2-3Buying/Selling Cars
IAB2-4Car Culture
IAB2-5Certified Pre-Owned
IAB2-6Convertible
IAB2-7Coupe
IAB2-8Crossover
IAB2-9Diesel
IAB2-10Electric Vehicle
IAB2-11Hatchback
IAB2-12Hybrid
IAB2-13Luxury
IAB2-14MiniVan
IAB2-15Motorcycles
IAB2-16Off-Road Vehicles
IAB2-17Performance Vehicles
IAB2-18Pickup
IAB2-19Road-Side Assistance
IAB2-20Sedan
IAB2-21Trucks & Accessories
IAB2-22Vintage Cars
IAB2-23Wagon
IAB3Business
IAB3-1Advertising
IAB3-2Agriculture
IAB3-3Biotech/Biomedical
IAB3-4Business Software
IAB3-5Construction
IAB3-6Forestry
IAB3-7Government
IAB3-8Green Solutions
IAB3-9Human Resources
IAB3-10Logistics
IAB3-11Marketing
IAB3-12Metals
IAB4Careers
IAB4-1Career Planning
IAB4-2College
IAB4-3Financial Aid
IAB4-4Job Fairs
IAB4-5Job Search
IAB4-6Resume Writing/Advice
IAB4-7Nursing
IAB4-8Scholarships
IAB4-9Telecommuting
IAB4-10U.S. Military
IAB4-11Career Advice
IAB5Education
IAB5-17-12 Education
IAB5-2Adult Education
IAB5-3Art History
IAB5-4College Administration
IAB5-5College Life
IAB5-6Distance Learning
IAB5-7English as a 2nd Language
IAB5-8Language Learning
IAB5-9Graduate School
IAB5-10Homeschooling
IAB5-11Homework/Study Tips
IAB5-12K-6 Educators
IAB5-13Private School
IAB5-14Special Education
IAB5-15Studying Business
IAB6Family & Parenting
IAB6-1


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