Trafficking Wrapper Line Items
This step is required so the ad server, based on actual bid price, can allocate impressions to the winning partner. These bids are passed using key-value pairs added to the ad server tags dynamically, as explained in the previous sections.
Step 1: Create a new order in DFP for a Wrapper as PubMatic / PubMatic-Wrapper as the advertiser and add the relevant details.
Step 2: Set the price and priority of the line items.
Step 3: Set targeting on the pwtbst value as 1 from the. In addition to pwtbst, you will also need to set targeting on pwtecp. For more information, please refer to the Best Practices to Create Line Items section below.
Step 4: Add the Wrapper creative provided by PubMatic to the line item you created.
Best Practices for Creating Line Items
To control monetization through Wrapper Solution at a granular level, you may:
- Create multiple line items in the ad server for each ad unit/ad size/CPM range/geo.
- Use pwtecp as the targeting attribute.
- Place the line items at different priorities based on the desired configuration.
While creating line items at multiple price points, we recommend you create line items with more granular pricing where the bid density is high.
If 80% of the bids are between $0 to $3, create line items at a $0.1 granularity. For other ranges you can create line items at a coarse granularity.
Please see more details below.
30 line items between $0-$3 with rate increment of $0.1
LineItem 1 (covers $0-$0.09) Targeting: pwtecp=0.01*,pwtecp=0.02*....,pwtecp=0.09*, rate=$0.05
LineItem 2 (covers $0.10-$0.19) Targeting: pwtecp=0.1*, rate=$0.15
and so on for next 28 line items
15 Line items between $3-$8 with rate increment of $0.30
LineItem 31 (covers $3.0-$3.29) Targeting: pwtecp=3.0*,pwtecp=3.1*,pwtecp=3.2*, rate=$3.15
LineItem 32 (covers $3.30-$3.59) Targeting: pwtecp=3.3*,pwtecp=3.4*,pwtecp=3.5*, rate=$3.45
and so on for next 13 line items
12 Line items between $9-$20 with rate increment of $1.0
LineItem 46 (covers $9.0-$9.99) Targeting: pwtecp=9.*, rate=$9.5
LineItem 47 (covers $10.0-$10.99) Targeting: pwtecp=10.*, rate=$3.45
and so on for next 10 line items
A final high- priority line item for very high bids
Line Item 58 (Covers $20 and above) Targeting : pwtecp=20*,pwtecp=21*,pwtecp=22*...... pwtecp=50*) rate= $21