The Traffic Management for DSPs is available to DSPs in the Media Buyer Console (MBC). To enable this feature in your account, please contact your account manager.
DSPs run multiple campaigns for different types of inventory and may want to exclude certain sites or apps from their available inventory (e.g., if QPS is too high, it contains fraudulent inventory, it's not a good fit, etc.).
Similarly, DSPs may want to specifically include sites or apps if they are attractive prospects for their inventory, (e.g., premium traffic, supported ad sizes, desired audience, etc.).
DSPs can use PubMatic's Traffic Management for DSPs in the Media Buyer Console (MBC) to modify their campaigns to include or exclude publishers they do or do not want traffic from to make campaign management easier and more efficient.
When you include or exclude inventory, it will only apply to sites/apps that exist in the PubMatic system at that time. Use the New toggle option to filter the view to only include sites that are new since the last time inclusions/exclusions were saved for the campaign.
Use the search box and filter options at the top of the list to locate sites/apps to be included or excluded. The list will filter immediately. Each filter works in combination with the others. Any site in the filtered results will match all search and filter selections (e.g., The results will match a search term AND the publisher, platform and IAB category filters selected).
When the sites to be included/excluded are in the list (e.g., through a search and/or filters), the following options for selecting the sites/apps are available:
To select all sites/apps that match the filter(s) and/or search criteria, select Select All. (Continue with instructions in Excluding Sites/Apps or Including Sites/Apps section below.)
|Note: The Select All checkbox will be disabled until a search has been performed or at least one filter is selected. (See screenshots below.) This prevents the accidental inclusion/exclusion of all sites/apps.|
Select All not enabled when no search term or filter have been used.
Select All is enabled when at least one filter or a search term has been used.
DSPs can choose to automatically approve all inventory in PubMatic or manually select inventory to include.
If a DSP is configured to automatically approve all inventory available on the PubMatic platform, the Include All Inventory on PubMatic Platform option will be available and set to On.
|Note: The Auto-Approve option will not appear on DSP accounts that are not configured for auto approval.|
Inventory for inclusion can be viewed by Site or by Ad Sizes.
When Site is selected, the sites currently applicable for the selected campaign will display. Use the search box and filters to locate specific sites. Sites with the checkbox selected are those from which traffic is currently being sent to the DSP. Checkboxes not selected for sites represent traffic that is available in the PubMatic platform, but not currently being sent to the DSP.
When this option is selected, the list of ad tags currently applicable for the selected campaign will display. Use the search box and filters to locate specific ad tags. Ad tags with the checkbox selected are those from which traffic is currently being sent to the DSP. Checkboxes not selected for ad tags represent traffic that is available in the PubMatic platform but not currently being sent to the DSP.
|Note: Multiple functions and exclusions can be performed in a session without clicking Save after each one. For example, you can include a visible set of sites/apps and then search for and include a different set of sites/apps, and all inclusions will be saved after you click Save.|
As soon as a selection is made (i.e., an individual site/app, the Visible checkbox or Select All checkbox), the system will prompt for the selection of a reason to exclude.
Select a reason from the drop-down list and click Add Reason.
|Note: The selected reason will not appear in the Exclusion Reason column until the list is saved.|
Continue to make additional exclusions or click Save.
|Note: Multiple functions and exclusions can be performed in a session without clicking Save after each one. For example, you can exclude a visible set of sites/apps and then search for and exclude a different set of sites/apps, and all exclusions will be saved after you click Save.|
To download a list of all currently excluded or included sites/apps, click Download.
The Site Inclusion Mode CSV file includes:
The Ad Sizes Inclusion Mode CSV file includes:
The Exclusions CSV file includes: