Use PubMatic's marketplace quality documentation for both publishers and buyers to proactively address threats to brand safety and protect the end-user experience.

Ad quality

We help safeguard publishers’ inventory across channels, screens and ad formats, by monitoring for and protecting from low-quality ads that harm the user experience.

Inventory quality

Advertisers want to be assured that their campaigns are viewed by humans in a brand-safe environment. Our tools inspire buyer confidence by rigorously vetting inventory for invalid traffic, while bolstering brand safety.

Search Quality Controls

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