Overview

PubMatic Identity reports were created with specific dimensions and metrics you need for your Identity insights. 

Access the Identity reports

  1. From the main navigation, select Analytics > Existing Reports.
  2. To view an Identity report, you can either download it to your computer or have it emailed to you on a recurring basis. Click the Actions menu next to the report you'd like to view. 

Report nameDimensionsMetricsDate rangeDescription

Identity DSP Partner Report

  • Date
  • Identity Partner
  • IdentityPartnerFlag
  • DSP
  • Platform
  • Ad Format
  • Browser
  • PubMaticToDSPCookie
  • GDPR
  • Bid Request Count
  • Paid Impressions
  • Revenue
  • eCPM
YesterdaySampled data-based reporting to provide insights on presence of identity for different partners for DSPs and supporting dimensions.
Identity DSP Report
  • Date
  • IdentityPartnerFlag
  • DSP
  • Platform
  • Ad Format
  • Browser
  • PubMaticToDSPCookie
  • GDPR
  • Revenue
  • Bid Request Count
  • Paid Impressions
  • eCPM
YesterdaySampled data-based reporting to provide insights on presence of identity partners for DSPs and supporting dimensions.
Identity Pub Partner Report
  • Date
  • Identity Partner
  • IdentityPartnerFlag
  • Platform
  • Ad Format
  • Browser
  • PubToPubMaticCookie
  • GDPR
  • Revenue
  • Total Requests
  • Paid Impressions
  • eCPM
  • Gross eCPM
  • Fill Rate
YesterdaySampled data-based reporting to provide insights on presence of identity for different partners for publisher and supporting dimensions.
Identity Pub Report
  • Date
  • IdentityPartnerFlag
  • Platform
  • Ad Format
  • Browser
  • PubToPubMaticCookie
  • GDPR
  • Revenue
  • Total Requests
  • Paid Impressions
  • eCPM
  • Gross eCPM
  • Fill Rate
YesterdaySampled data-based reporting to provide insights on presence of identity for publisher and supporting dimensions.