A parent buyer is a high-level account with multiple child buyer accounts. It works as follows:
Follow these instructions to create an Auction Package deal for a child buyer account.
In the Media Buyer Console, select Deals > Deals > Create Auction Package Deal. Then follow the guidance below to complete each section in the UI.
Deal Information fields are described in this table.
PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)
For example: GroupM-TTD-HighViewability-071821
There are two options:
Select the DSPs for this auction package deal.
Select up to 100 Buyers.
This flag allows PubMatic to apply a default auction fee for publishers using the auction fee pricing model. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals.
See Auction Package targeting for guidance on targeting set up.
The Inventory Summary provides information about the deal's publishers in real-time.
|Block publishers||This option only is available if you selected Maximum Reach for the publisher in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.|
|Remove publishers||This option is only available if you uploaded or manually selected the publishers in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.|
|Banner Floor||This column displays the default CPM banner floor price set by the publisher. Use this to help you determine your bidding strategy.|
This column displays the default CPM video floor price set by the publisher. Use this to help you determine your bidding strategy.
The default priority is set by the publisher.
Priority settings are based on channel type (lowest=P16, highest=P1), as follows:
As targeting selections are made, Impression availability will update in real time.
The total number of impressions available is calculated using the historical impression number over the last 30 days for the following deal settings:
The forecasting does not consider any other targeting criteria selected for the deal. For example, if you chose to exclude Audience targeting, then Audience is not considered either.
Max Total Available Impressions refers to the number of ad requests PubMatic has received from publishers in the last 30 days.