Ad Units represent monetizable inventory within web pages, mobile apps, and video players. An ad unit defines specific inventory attributes such as size, creative types, and page location. The Unified Ad Server generates an ad tag code that uniquely identifies an ad that will fill an ad slot. When you create an ad unit, you specify size, video ad attributes, native ad attributes, and general details like refresh rates and frequency caps.
Create Ad Units as "Parent" units to "Child" ad units. When the server calls a Parent Ad Unit, it also calls all associated child units. UAS allows six levels of hierarchy between a top Parent ad unit and its Child ad units.
Ad Unit Groups bundle together similar ad units to create a logical collection of related ad units. For example, the leaderboard across the top of all major hub pages, holiday campaign units, and so on.
To create an ad unit, select Inventory & Rules > Ad Units from the main navigation, then use the Create Ad Unit button. On the Create Ad Unit page, complete the sections Ad Unit Information and Specification (including the General Attributes details subsection).
|* Indicates required fields.|
The Ad Unit Information section includes basic identifying information for the Ad Unit as well as its hierarchy; that is, whether it has a Parent Ad Unit, or if it is related to other Ad Units as part of an Ad Unit Group.
Select a Parent Ad Unit* for the new ad unit if applicable.
|Use a Parent Ad Unit to create contextual relationships between ad units; for example, all soccer ads for a sports web site.|
|Ad units can have only one parent. If there is no hierarchical relationship, use the default value, Network as the Parent Ad Unit.|
|Use Ad Unit Groups to organize unrelated ad units in a way that is meaningful to you or your organization. For example, all leaderboard ads across all sport types for a sports web site. Create new Ad Unit Groups in UAS at Inventory & Rules > Ad Units > Manage Ad Unit Groups.|
Add an exclusion to an order based on page content, context, or competitive ads. A Unified Ad Server Administrator must add Exclusions using the Admin interface prior to including them in an order. To add an exclusion, select Admin > Exclusions from the main navigation, then use the following instructions.
|If your UAS account has existing Ad Exclusions already, then skip to Assigning Exclusions to Ad Units below.|
Use the Ad Exclusion to ensure that your ad units are not served to undesirable or inappropriate websites or web pages. By default, Exclusions are applied to all line items in the order they are associated with.
Use Competitive Exclusion to restrict your ads from being displayed if a competitor’s advertisement has already been loaded on the page. Exclusion labels can restrict categories or advertisers. By default, the selected exclusions apply to all of the ad units in the order.
Once an admin has added your exclusions to UAS, you can apply them to ad units using the Ad Exclusions section of the Create Ad Unit page.
The Specification section lets you determine the type of ads the new ad unit supports (for example, Banner/Rich Media, Native, or Video), along with the attributes, categories, and exclusions that apply to the new ad unit.
If you want to copy specifications from an existing ad unit, toggle the Copy Specs From Existing Ad Unit control to Yes, then choose the existing ad unit's name from the drop-down list. The specifications from the selected ad unit automatically populate the specifications fields of the new ad unit.
|You can edit copied field values. You can also reset the new ad unit's specifications by toggling the Copy Specs From Existing Ad Unit control back to No.|
Select a Primary Category* (the IAB Tier 1 category for contextual content) using the Select IAB Category drop-down list, or toggle the Primary Category control to Uncategorized to have no primary category.
|You can still use Secondary Categories (below) even if you leave the Primary Category as Uncategorized.|
|If you select multiple Supported Creative Types, you must define attributes for each type you selected.|
|Best Practice: define as many attributes as possible to help DSPs decide to bid on your inventory.|
If you chose Banner/Rich Media as a Supported Creative Type, you can choose from a range of sizes for your ad unit.
If you chose Native as a Supported Creative Type, you must add one or more templates in the Native Ad Type Attributes section.
To add Supported Templates:
Complete/Modify the details for the selected template type.
|Custom templates allow only five of the same attribute. For example, a Custom template could have five Main Images, then would not let you add a sixth.|
If you chose Video as a Supported Creative Type, then you must define the attributes in the Video Ad Type Attributes section.
|Video Ad Serving Template (VAST): a standardized communication protocol that informs an ad server every time a video ad plays. This protocol is designed specifically for popular on-demand video players where ad responses are measured by each video play, but are not an executable ad format.|
|Video Player-AD API Definition (VPAID): establishes a common interface between video players and ad units, enabling a rich, interactive, in-stream ad experience. This standard works with emerging in-stream ad formats such as non-linear video ads and interactive video ads.|
General attributes include frequency caps and an indication of whether your ad unit is COPPA compliant.
|GDPR opt-out/PubMatic opt-out: If a user has not provided the consent to PubMatic (opt-out ), UAS will filter all the Ad Units/Orders/Line Items/Creatives that have a frequency cap applied to it.|
Use the Add Frequency Cap button to add one or more caps. Enter the number per time unit (that is, Minute, Hour, Day, Week, or Lifetime). You can add one or more frequency caps. Use the X button to the right of a frequency cap to remove it.
|Frequency Caps specify how often how often your ad unit appears for a user within a given time period; for example: 2 a day, 20 a week, and so on.|