Understanding bidder codes

A bidder code uniquely identifies a demand source in OpenWrap auctions. It also identifies demand sources when bids are passed to ad servers. Some key points to know when creating bidder codes in the PubMatic UI:

This page lists PubMatic's partners and their bidder codes for reference, but the most up-to-date list can be found in the Publisher UI. 

Client-side and server-side support

PubMatic supports the following partners on both client-side and server-side. 

PartnerBidder Code

33 Across

33across

Ad Generation

adg

AdForm

adform

AdaptMXamx
AdKerneladkernel

AppNexus

appnexus

Advangelistsadvangelists
AMX RTBamx

Beachfront

beachfront

Conversant

conversant

DistrictM

districtm

DistrictmDMX

districtmDMX

E-Planningeplanning

Facebook Audience Network - SDK

fancli

Gamoshigamoshi

GumGum

gumgum

Improve Digitalimprovedigital

Index Exchange *

ix

NoBidnobid
OneTagonetag

OpenX

openx

PubMatic

pubmatic

PulsePoint

pulsepoint

RhythmOne

rhythmone

RubiconFastlane

rubicon

ShareThrough

sharethrough

Smartsmartadserver
Smattosmatto

Sovrn

sovrn

SpotX *

spotx

Synacor Media

synacormedia

Tappxtappx

Telaria *

telaria

The Media Gridgrid

TripleLift

triplelift

Unruly

unruly

Yieldone

yieldone


* The server-side setup for this SSP requires publisher-level configuration from the SSP.

Server-side support

PubMatic supports the following partners on server-side only. 

PartnerBidder Code

InMobi

inmobi

VERTCAL Markets, Inc

vrtcal

Client-side support

PubMatic supports the following partners on client-side only. 

PartnerBidder Code

152 Media HB

oftmediahb

33 Across

33across

9Media Online

9MediaOnline

A4G

a4g

Aardvark (RTK)

aardvark

Ablida

ablida

Adagioadagio

Ad Generation

adg

Ad Up Technology

aduptech

AdaptMX

amx

Adasta Media

adastaMedia

AdButler

adbutler

AdForm

adform

Adform Secondary

adform2

Adform Tertiary

adform3

AdformOpenRTB

adformOpenRTB

Adhese

adhese

AdKernel

adkernel

ADman Media

adman

AdMedia

admedia

AdMixer

admixer

Adnuntius

adnuntius

AdOcean

adocean

Adpone

adpone

Adsolut

adsolut

AdSparc

adsparc

AdSpirit

adspirit

Adtelligent

adtelligent

Advangelists

advangelists

Advenue

advenue

adxcg

adxcg

Adyoulike

adyoulike

AJA

aja

andbeyond

andbeyond

ANIVIEWaniview

Answer Media

answermedia

AOL

aol

Appier

appier

AppNexus

appnexus

Archon Warp

archon

Arteebee

arteebee

Atomx

atomx

AudienceRun

audiencerun

Automatad

automatad

Avocet

avct

Beachfront

beachfront

Bid Glass

bidglass

Bidfluence

bidfluence

BizzClick

bizzclick

Blue Billywig

bluebillywig

Brainy

brainy

bRealTime

brealtime

Bridgewell

bridgewell

Brightcom

brightcom

Bucksense

bucksense

BuySellAds

buysellads

C1Exchange

c1x

Cedato

cedato

Clean Media

cleanmedia

Clean Media Net

cleanmedianet

Clickforce

clickforce

Clickonometrics

ccx

Coinzilla

coinzilla

Collectcent

collectcent

COLOMBIA

colombia

Colossus

colossusssp

Concert

concert

ConnectAdconnectad

Consumable

consumable

Content Ignite

contentignite

Conversant

conversant

CPMStar

cpmstar

Criteo

criteo

Dailyhunt

dailyhunt

DAN Marketplace

danmarket

DecenterAds

decenterads

DefyMedia

defymedia

dgads

dgads

Digital Garage

dg

DistrictM

districtm

DistrictmDMX

districtmDMX

DivReach

divreach

Dspx

dspx

E-Planning

eplanning

E-volution teche_volution

EMX Digital

emx_digital

EngageBDR

ebdr

Etarget

etarget

Eywamedia

eywamedia

FairTrade

fairtrade

Feature Forward

featureforward

FeedAd

feedad

Fidelity Media

fidelity

fluct

fluct

FreeWheel-ssp

freewheel-ssp

Fyber

fyber

Gambid

gambid

Gamma

gamma

Gamoshi

gamoshi

GMOSSP

gmossp

Go2Net

go2net

Gourmet Ads

gourmetads

GroupM - GPS

gps

GumGum

gumgum

GXOne

gxone

Head Bidding

headbidding

HPMD Network

hpmdnetwork

Huddled Masses

huddledmasses

Imonomy

imonomy

Improve Digital

improvedigital

Index Exchange

ix

Innity

innity

Inskin

inskin

Insticator

insticator

Integral Ad Science (IAS)

ias

InteractiveOffers

interactiveOffers

Invibes

invibes

IPAX

giants

iQM

iqm

Justpremium

justpremium

Kargo

kargo

Komoona

komoona

Krushmedia

krushmedia

Kumma

kumma

LEMMA

lemma

Livewrapped

livewrapped

Lockerdome

lockerdome

Logicad for Publishers

logicad

LoopMe

loopme

LuponMedialuponmedia

Madvertise

madvertise

Mantis Ad Network

mantis

Marsmedia

marsmedia

Matomy

matomy

Media.net

medianet

MediaFuse Lift

mediafuseLift

Mgid

mgid

MicroAd

microad

MyTarget

mytarget

NAF Digital

nafdigital

Nano Interactive

nanointeractive

Nasmedia Admixer

nasmediaAdmixer

NextMillennium

nextMillennium

Nobid

nobid

ONE by AOL Display

onedisplay

ONE by AOL Mobile

onemobile

One Fifty Two Media

oftmedia

Oneplanetonly

oneplanetonly

OneTag

onetag

OneVideo

oneVideo

OPEN8

open8

OpenX

openx

Optimera

optimera

Orbidder

orbidder

Orbitsoft

orbitsoft

OTM

otm

Ozone Project

ozone

Page Science

pagescience

Peak226

peak226

Piximedia

piximedia

Playground XYZ

pxyz

Pollux Network

pollux

PubMatic

pubmatic

PulsePoint

pulsepoint

Quantcast

quantcast

Quantum

quantum

Rakuten

rdn

ReadPeak

readpeak

ReklamStore

reklamstore

Relaido

relaido

Reload

reload

RhythmOne

rhythmone

Rich Audience

richaudience

RockYou

rockyou

Rtbdemand

rtbdemand

Rtbdemandadk

rtbdemandadk

RTBHouse

rtbhouse

Rubicon Tertiary

rubicon3

RubiconFastlane

rubicon

SafeReach

safereach

SARA

sara

SeedTag

seedtag

Sekindo Universal Mccann

sekindoUM

Select Media

selectmedia

Serverbid

serverbid

ShareThrough

sharethrough

ShowHeroes

showheroes-bs

Slimcut

slimcut

Smaatosmaato

Smart

smartadserver

SmartRTB

smartrtb

SmartX

smartx

SmartyAds

smartyads

SmileWanted

smilewanted

SMMS

smms

Somo

somo

Somo Audience

somoaudience

Sonobi

sonobi

Sortable

sortable

Sovrn

sovrn

SpotX

spotx

Stv

stv

Sublime

sublime

Supply2

supply2

Synacor Media

synacormedia

TapHype

taphype

Tappxtappx

Teads

teads

Telaria

telaria

TheMediaGrid

grid

Tim Media

tim

Trafficroots

trafficroots

Trion Interactive

trion

TripleLift

triplelift

TrueReach

truereach

TrustX

trustx

ucfunnel

ucfunnel

Underdog Media

underdogmedia

Undertone

undertone

Unruly

unruly

UOL

uol

Vertamedia

vertamedia

Vertoz

vertoz

Vidazoo

vidazoo

Video Reach

videoreach

Viewdeos

viewdeos

ViewDeos DXviewdeosDX

VIS.X

visx

VRTCAL Markets, Inc.

vrtcal

Weborama Impact

weborama

Widespace

widespace

Xaxis

xhb

Xendiz

xendiz

Yield Nexus

yieldnexus

Yieldlab

yieldlab

Yieldmo

yieldmo

Yieldone

yieldone

ZEDO

zedo